Urban Adventures, the global day tour company that gives travellers unique local experiences is now equipping travellers with a series of free travel apps. Hand-picked by the local teams in destinations around the world, the places in the apps are truly local, and not the types of places you’d find listed in other, more general travel apps or guidebooks.
 

The destination-specific apps, called “Urban Adventures Treasure mApps”, were designed to give travellers the best local knowledge in the palm of their hands. Built using Everplaces’ travel app platform, the Treasure mApps feature approximately 40 specifically selected places per destination, including the best spots for happy hour, perfect places for people watching, where to find unique souvenirs, and other hidden gems around the city.
 

The first twelve destinations are live in the iTunes store: Melbourne, Toronto, Berlin, Amsterdam, Prague, Rio de Janeiro, Hanoi, Paris, Los Angeles, Florence, with NYC and Lisbon added just this week. Within the first three weeks of going live, Apple featured the Melbourne app in the iTunes Store as one of the top travel apps in Australia. Since April, the first ten apps have been downloaded over 5,800 times, with LA proving to be the most popular with 1,300 total downloads.
 

Urban Adventures used Everplaces’ progressive platform technology to provide visually appealing, information rich apps, which display places in both a visual list and on a city map, accompanied by a short description. All Urban Adventures apps feature geo-fencing technology that lets you know when you’re within about 100 metres of any of the places on the app.
 

“Our customers are curious wanderers and we’ve built our Treasure mApps to cater to their style of travel. They wander where they want, and if they get near something we think is the best in the city – they get a notification and can decide whether it’s something they want to experience. It’s much more fun that way,” said Urban Adventures’ General Manager, Tony Carne.
 

The apps also inform you when you’ve arrived in another city in which Urban Adventures has tours. Each app works offline, a feature developed with international travel in mind, and includes the meeting point for the local Urban Adventures tours, with the ability to book tours either by phone or online via Urban Adventures’ mobile optimized booking pages.
 

“Our core mission at Urban Adventures is to give anyone interested in exploring a destination the absolute Best. Stay. Ever. Our local operators are passionate about having others love their city as much as they do, as any of the 100,000+ travellers who have been on one of our tours will tell you. We wanted to transfer that service online as well, to extend the value we offer our travellers,” said Carne.
 

Currently available for iPhone only, Urban Adventures Treasure mApps will be launching soon for the following cities: Hong Kong, Mexico City, San Francisco, Sydney, Bangkok, with many more of Urban Adventures’ operating destinations to follow throughout the year. Updates to existing apps occur every few months, to ensure the information is current.
 

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Notes to editors
For more information please visit www.urbanadventures.com/urban_adventures_apps or contact Lindsay Young, Digital Marketing Manager at lindsay@urbanadventures.com or +1 416 399 1449.

About Urban Adventures
Urban Adventures are day tours that show you the Best. Day. Ever. in whatever destination you’re in. Led by passionate locals Urban Adventures aims to show people a mix of world famous sites and hidden gems, while uncovering backstreets, local hotspots, and quirky landmarks. There are over 250 Urban Adventures tours in more than 85 destinations around the world. Urban Adventures was launched by Intrepid Travel and WHL Group in October 2009.

About Intrepid Travel
Intrepid Travel is a global adventure travel company with 24 years' experience of taking people off the beaten track to discover the world's most amazing places. It offers more than 1,000 trips - including small group adventures, short break adventures and Urban Adventure day tours - in more than 100 countries and on every continent. Intrepid's trips are carbon neutral and are designed to truly experience local culture - to meet local people, try local food, take local transport and stay in local accommodation. Award-winning tour leaders, small group sizes and included activities mean they offer travellers great value for money.

About WHL Group
The WHL Group is the largest local-travel company in the world. It is both a global network of companies that help travellers find unique ways to experience a destination through local tourism professionals, and a technology provider to those local tourism operators. WHL Group companies empower local partners who have practice in experiential and mindful travel, and a local's knack for identifying, explaining and sustaining the distinctive qualities of a place.