23 Apr 2012
Universal Studios Hollywood's Enhanced
VIP Experience Raises the Bar for Visitors Looking for Star Treatment
The Tour Combines a Private Guided Theme Park Adventure
with Front-of-the-Line Privileges and Unprecedented
Behind-the-Scenes Access
Universal City, California (April 22, 2012)—Universal Studios HollywoodSM has raised the bar for its star-treatment "VIP Experience," granting limited parties of guests expanded behind-the-scenes access to previously "off-limits" areas of the famed Hollywood dream factory, pampering them with an elegant continental breakfast at a VIP Lounge, offering unlimited food service at favorite theme park locations, and ushering them to the front of the line at such world famous attractions as "The Simpsons RideTM," "Revenge of the MummyTM" and "Jurassic Park®—The Ride."
The additional access to key Studio production areas now allows "VIP Experience" guests the opportunity to see the machinery of the filmmaking process in its entirety, including sound stages and standing sets, post-production bays and craft support facilities, and an up-close view of an authentic Academy Awards® Oscar® statuette.
Guests are steered through the famed studio's movie lot in groups of no more than 15 persons and travel aboard comfortable trolleys designed to provide them with an optimal view of every facet of the studio. VIP Guides, armed with an encyclopedic knowledge of the studio's history, as well its current production schedule, provide a personalized commentary.
Created by the Studio as a perk for its stars and business associates, the "VIP Experience" has been a favorite of celebrities ranging from European sovereigns to Hollywood royalty. Only in recent years, in response to growing demand for a "luxury" studio experience, has the program been offered to the public and never before with these new enhancements.
The new additions to the program—which extend the all-day "VIP Experience" by nearly two hours—include a private tour of the production facility where movie set, scenic design and lighting techniques are created. Guests now have a chance to observe film and television sets in the early phases of construction and get an illuminating glimpse at the complexities of set lighting design.
A tour of the world's only fully functioning "Production House," located on a remote part of the backlot, involves guests in another facet of the movie-making process by showing the use of a practical house, constructed for the sole purpose of accommodating entire film cast and crews in a real house environment.
The immersive experience also includes a visit to Universal's famed Property Warehouse, situated in the heart of the studio's backlot. Built in 1915, the "Prop House" is the largest of its kind in the world. A 100,000-square-foot, three-story facility, the "Prop House" contains an eclectic assemblage of more than 400,000 items representing virtually every set dressing and handheld article required for any movie across time the world over. Miles of aisles reveal a limitless collection of furniture, draperies, kitchen supplies, statues, musical instruments, jewelry, weapons and other props.
The "VIP Experience" also introduces guests to the intricacies of film and television sound post-production with a behind-the-scenes tour of the Studio's Sound Department, where they observe various techniques applied in dubbing, sound mixing, ADR (Automated Dialogue Replacement) and Foley sound effects.
"VIP Experience" guests also disembark from the trolley to stroll along an array of movie sets made famous in such hits as Steven Spielberg's "War of the Worlds," "Bruce Almighty," "Evan Almighty," "Spartacus," "Psycho," and "Dr. Seuss' The Grinch Who Stole Christmas," as well as sites for such horror favorites as "Frankenstein," "Dracula" and "The Wolf Man."
A highlight of the "VIP Experience" includes escorted, hassle-free, front-of-the-line privileges at many of Universal Studios most popular attractions, as well as complimentary breakfast and lunch with the inclusion of the theme park's "All You Can You Eat" program and complimentary valet parking.
Contact:
Universal Studios Hollywood
100 Universal City Plaza
Universal City, CA 91608
001-818-622-5120
Toll-free: 800-864-8377
www.universalstudioshollywood.com
Media contact:
Trana Pittam, senior manager, international and online media
Universal Studios Hollywood Publicity
001-818-622-3855
trana.pittam@nbcuni.com
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Los Angeles Tourism & Convention Board is a private, nonprofit business association whose primary mission is to market and promote Los Angeles as the premier site for meetings, conventions and leisure travel. Though not part of City government, Los Angeles Tourism is recognized as the City's official tourism marketing organization. For more information, visit the official visitor information website of Los Angeles at www.discoverLosAngeles.com. Please visit our FaceBook page at facebook.com/LosAngelesFan or follow us on Twitter @discover_LA.
Los Angeles International Pow Wow is supported by the following Premiere Partners; Brand USA, Los Angeles World Airports, and Visit California. The Premiere Event sponsors are Cirque du Soleil, Hollywood & Highland and Universal Studios Hollywood. The Platinum sponsors are The GRAMMY Museum, LA Waterfront, Metro, and Wolfgang Puck Catering.
The Gold sponsors are Beverly Hills Conference & Visitors Bureau, CityPASS, Coach America, DFS, Downtown Business Improvement District, The Grove, Hollywood Entertainment District, Merlin Entertainments Group, Miles Marketing Destinations, Natural History Museum of Los Angeles County, Original Farmers Market, Palm Springs Desert Resort Communities CVA, Pasadena Convention & Visitors Bureau, Santa Barbara Conference & Visitors Bureau and Film Commission, Santa Monica Convention & Visitors Bureau, Starline Tours & Tour Coach Charters, Temecula Convention & Visitors Bureau, and the West Hollywood Marketing & Visitors Bureau. The Silver sponsors are Beverly Center, The Capital Grille, Citadel Outlets, City of Santa Clarita, Joie de Vivre Hospitality, Malibu Family Wines, Premium Outlets, and Visit Mendocino County. The Bronze sponsors are da Vinci Villa, El Monte RV, Integrated Transportation Services, and Japanese Assistance Network.
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Carol Martinez Beth Brett
Vice President, Communications Director, Communications
phn: 213/236-2357, fax 213/425-1457 phn:213/236-2397, fax 213/452-1497
cmartinez@LATourism.org bbrett@LATourism.org
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(04/12)
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