PHILADELPHIA, PA (MONDAY, OCTOBER 21, 2018) - United By Blue (UBB) announced today their latest development in bison insulated outerwear: The Bison Ultralight. This jacket utilizes UBB's proprietary BisonShield™ insulation which is made of 50% salvaged bison fiber and 50% wool. Weighing in at just under one pound, this jacket provides serious warmth at an accessible price point and can be packed down to store away in an overnight bag or backpack.

“After six years of building a bison fiber supply chain, it's safe to say we've come a long way in the development of our BisonShield™ insulation,” says Brian Linton, UBB's Founder & CEO. “The future of lightweight outerwear is progressing right before our eyes and we wanted to make sure that if we jumped in, we did so with the highest environmental standards. Our team spent years refining our BisonShield™ to find a blend that could be packed down while still providing serious warmth. The result is our Bison Ultralight - a lightweight, packable jacket, that we believe is the most sustainable on the market.”

The Bison Ultralight Jacket is insulated with BisonShield™ Technology, United By Blue's sustainable alternative to down or synthetic insulation made with 50% salvaged bison fiber and 50% wool. The bison's shaggy coat consists of a layer of hollow, compactable, yet resilient hairs that allows them to keep warm and dry in the harshest winter climates. Bison fiber is an often discarded byproduct of the ranching industry, but United By Blue has spent years building a supply chain to intercept these natural fibers and diverting it from a landfill. Bison fiber is naturally temperature regulating, hypoallergenic, and lightweight which makes for a natural, salvaged insulation that rivals any down or synthetic on the market.

“Our patent-pending BisonShield™ insulation really stands apart as a clearly differentiated choice for consumers, providing a sustainable, natural fiber alternative to down,” says Brendan Rauth, Senior Product Designer for United By Blue. “A jacket insulation is only as good as it's shell fabric, so we've chosen a 100% recycled ripstop with a PFC-free water resistant coating. Designed intentionally with an internal storm flap, full-coverage hood, elastic sleeve cuffs, and drawcords at the hem, the Bison Ultralight welds sustainability, function, and timeless style.”

You can purchase the jacket online at unitedbyblue.com and at both United By Blue retail locations in Philadelphia.