United Airlines (OTCBB: UALAQ.OB) today unveiled a new aircraft livery and new global ad campaign, which introduces a confident, bold new look to United's products and services.

The updated livery and ad campaign are designed to forge an emotional connection with United's most valued customers - frequent business travellers.

The new livery represents United's commitment to investing in its Mainline business and strengthening connections with its core business customers. With United's Mainline, United Express, Ted and Star Alliance, the airline now has a strong portfolio of products under the United brand - providing the flexibility to anticipate and respond to market demand.

New Livery Unveiled United unveiled the company's new aircraft livery in San Francisco, revealing a bold, but simple design and colour scheme.

"There is literally no bigger symbol for the company than our planes," said John Tague, Executive Vice President.

Stephen Pearse, United Airlines' Country Manager -Australia, said: "The new livery provides a contemporary image for United Airlines. It helps reinforce the development of the airline and demonstrates to our customers that we are focused on continuously improving the service we provide. The new livery establishes a consistent look across United's integrated product portfolio, from its planes to EasyCheck-In terminals and United.com.

Aircraft with the new livery will have a dark blue belly, a bright white top and large, bold 'United' lettering printed on the front sides of the plane.

In San Francisco, United demonstrated two aircraft with the new livery - a Mainline 777 and a United Express regional jet, parked alongside a new Ted A320 aircraft and a Star Alliance 767 aircraft with Star Alliance's refreshed livery.

United's restructuring and cost controls have established a firm foundation for further investment in customers and the brand. United expects that approximately 72 planes will be painted with the new livery by the end of 2004. Only planes that are due for repainting, or new aircraft being delivered to United Express partners will be taken out of service and painted with the new livery.

Global Ad Campaign Debuts United will launch a new global ad campaign this month with the tagline, "It's time to fly." The print campaign starts in the United States on February 18 and will feature on television during the Academy Awards telecast on February 29.

About United United Airlines is the only airline to offer a daily service from Australia to Los Angeles and San Francisco and the only airline to offer a direct flight from Australia to San Francisco. United, United Express and Ted operate more than 3,400 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at www.unitedairlines.com.au

* Media wishing to download high-resolution images of the new livery can visit: www.fivefortyone.com/incoming . The login is: united; the password is images. Visitors should click on "New United Livery" at the bottom of the page.

Media Contact: Patricia Karedis E patricia.j.karedis@united.com T +61 2 9292 4413