Background UK's most experienced Dakar veteran rider Mick Extance launches all-out preparations for the Dakar Rally, the world's most arduous off- road endurance race in 2011. Extance is the highest placed Briton in the Dakar, holding numerous records. The racing duo and the Bowler-Off Road team's 'Rally4Life' are also raising $4m for charity by participating in the Dakar. Worldwide television rights for six documentary programmes on the pair's all-out Dakar challenge are at an advanced stage. Speakers - Mark Jennings-Bates, driver - Mick Extance, co-driver Where and When? World Travel Market, Tuesday 10 November, London ExCeL: - 12.00 midday, stand LA1180, photo shoot with Mick Extance and Mark Jennings-Bates with Bowler vehicle they will use to win the Dakar Rally. - 12.30 Platinum Suites 5/6, International Press Centre, Press Conference Contact : Jane Larcombe jane@janelarcombecommunications.com Telephone 01892 785071 Register

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Paul Nelson tel: 0208 9107032 Email: paul.nelson@reedexpo.co.uk