~From Tattoos to Celebrity Drag Queens, the Modern River Cruise Company Continues to Trailblaze along the European Rivers~ 

After launching as the first river cruise line of its kind in 2018,  U River Cruises (U) is reinventing the river cruise experience even further with the launch of two new themed cruises in Germany this summer aboard The A.  The new tailored itineraries, Tattoo on U and U in Drag, are themed around topics that emphasize U's ethos as a sexy, fun, never-seen-before cruise experience.  

“We're so excited to announce tattoo and drag queen themed cruises for our U guests,” says Ellen Bettridge, CEO and President of U. “The themes coincide with everything our U brand stands for which is encouraging our guests to completely let go, be confidently themselves and meet new like-minded travellers along the way. It's important for us to continue to innovate in ways that inspire our guests and provide them with experiences that they won't find anywhere else.  The launch of these two cruises is just the beginning for our themed concepts onboard U.”

U's new themed cruises will offer enhanced versions of its Germany's Finest eight-day itinerary that sails from Frankfurt to Regensburg and include:

U in Drag: July 6, 2019

U has teamed up with celebrity drag queens Jiggly Caliente, Darienne Lake and Phi Phi O'Hara, as seen on the hit TV-show RuPaul's Drag Race, to offer guests a week they won't forget.  Along with several onboard performances throughout the sailing, the itinerary includes interactive activities co-hosted by the drag queens such as karaoke night, drag makeup lessons, an exclusive bar crawl at one of the ship ports, and more. The sailing will be an action-packed celebration of culture, entertainment, glitter and stilettos.

Tattoo on U: August 17, 2019

On this cruise, U guests will sail with celebrity tattoo artists Steven Tefft, winner of Season 2 of the show Ink Master; Reese Hilburn, seen on Spike TV's hit show Tattoo Nightmares Miami; Bobby Moss; leading tattoo model Heather Moss; and tattoo expert Paul Gambino for a week dedicated to all things ink. In addition to the opportunity to get inked by these celebrity artists throughout the cruise, the itinerary includes an onboard welcome party with the artists, a tattoo parlor crawl in one of the ports, contests to win a free tattoo from one of the artists onboard and $200 towards a favorite tattoo shop, brunch Q&As with topics including 'Everything You Ever Wanted to Ask a Tattoo Artist' and 'History and State of Modern Tattooing,' and much more.

U's themed itineraries include open bar throughout the cruise, three daily meals, select shore excursions, complimentary Wi-Fi, onboard local U hosts, and other popular activities such as mixology classes, silent discos, a local DJ, paint & wine classes, and rooftop yoga. Rates for the themed cruises start at US$3,199 per person. 

For more information or to book, visit https://www.ubyuniworld.com/themed-cruises

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ABOUT U River Cruises

U is the first river cruise dedicated to a new generation of adult travellers, with a sexy, stylish look and feel that offers immersive experiences along the world's most popular rivers. Itineraries focus on longer stays in the destination, allowing guests to connect with local people, experiences and each city's vibrant nightlife.  The U fleet offers two, 120-passenger matte black ships - The A and The B, each boasting two rooftop venues, a spa, mixologists, international DJ's, communal tables for dining and locally-inspired, farm-to-table cuisine.  Onboard accommodations include four Suites, 26 Balcony Bedrooms, 29 Studio Bedrooms and two Studio Bedrooms with triple occupancy, all with waterfront views, built-in Bluetooth speakers and BeeKind amenities. For more information, please visit or discover U