If the arrival of family and friends means a full house this Christmas, leaving your holiday more �Nightmare before Christmas� than �It�s a wonderful life�, never fear as Shama, Asia�s leading boutique serviced apartment provider offers the perfect place for your visitors to hang their stockings, ensuring that you are left toasting Merry Christmas and not shouting Bah Humbug.

For Shama, holiday spirit is already in the air. The company is offering a special, holiday promotion price of HK$19,900 per calendar month for stays in Shama Tsim Sha Tsui, (stay period from 1 December 2009 to 31 January 2010). For this price you can book a one bedroom apartment with a view of Kowloon Park. There will also be treats and goodies for tenants staying in Shama Tsim Sha Tsui before Christmas, including complimentary house wine, a Bvlgari welcome amenities set and special Christmas gift.

Shama is also offering a promotional daily rate of HK$1,260 net. at Shama Causeway Bay, as well as further promotional daily, weekly and monthly rates at Shama Central, and a special monthly rate at Shama Midlevels.

Shama is dedicated to making sure not only guests� holiday experience is magical but also those in need in Hong Kong. This holiday season Shama is supporting local charity, Mother�s Choice, an organisation which provides and promotes care for babies and children needing permanent homes, and care for single girls and their families facing crisis pregnancies.

Shama has set the target to fulfill over 100 childrens� wishes as part of the Mother�s Choice Christmas drive. The charity will send over cards with the childrens� wishes on them, which will be hung on Christmas trees in each Shama property. Tenants and staff will buy a present according to the wish. The presents will be delivered to the children before Christmas.

From furniture to fittings, Shama apartments seamlessly blend hip style with comfort and luxury in every Shama city and at each location. For each property, the design team integrates local touches of authenticity, creating welcoming spaces that reflect the East-meets-West heritage. All materials, from the hand-knotted rugs to original works of art are carefully selected in-house to ensure comfort, quality and conformity with Shama�s vision, so you can rest assured your friends and relatives will be decking the halls in style this Christmas.

There are certain elements which ensure Shama residences are inimitable and unforgettable. The decadent customised Shama Slumber Beds with an extra soft feather-top means that all will be nestled snug in their beds, with visions of sugar plums dancing in their heads when staying at Shama this holiday season. Complimentary exclusive amenities upon check-in mean guests can also rest assured that every aspect of their new living space has been carefully thought-out and executed to perfection.

The exceptional living experience that one can expect from Shama is always coupled with an unrivalled standard of service. Committed to hiring and training the most experienced and qualified of staff, the resulting Shama team is comprised of dedicated professionals who go out of their way to meet the needs of their tenants, working continuously to improve their service quality in innovative and practical ways.

Whether you are in Hong Kong or China, there is a Shama property near you to ensure that this holiday season is as merry and drama-free as possible.

Hong Kong Shama Causeway Bay (flagship) Shama Central Shama Fortress Hill Shama Hollywood Shama Midlevels Shama Tsim Sha Tsui Shama Wanchai

Shanghai Shama Luxe at Xintiandi Shama Luxe Huashan Shama Century Park Shama Xujiahui

Dalian Shama Luxe Grand Central

Chengdu Shama Central Point -ENDS-

Notes to the Editor:

About Shama�s holiday promotions:

Property Selling Points Discount offer Shama Causeway Bay - Directly opposite Times Square and a dazzling array of shops, restaurants, wine bars and cinemas - Room sizes from 380 sq ft to 1430 sq ft - 4,500 sq ft tropical rooftop garden complete with BBQ facilities

- Daily rate from $1,260 net - Weekly rate from $1,120 net per night - Monthly rate from $19.800 Shama Central - Room sizes from 500 sq ft to 1250 sq ft - Conveniently located on Peel Street, in the heart of Central - Dynamic neighbourhood boasts traditional market stalls, fashionable restaurants, antique shops and stylish boutiques - Daily rate from $1,350 net - Weekly rate from $1,200 net per night - Monthly rate from $24,000 Shama Midlevels - Situated in one of Hong Kong�s most prestigious residential districts on Hospital Road - Charming neighbourhood with nearby supermarkets, restaurants, bars, salons and laundries - Monthly rate from HK$16,800 Shama Tsim Sha Tsui - Located in a tourists� paradise and favourite shopping destination for locals - 87 contemporary, chic and ideally located apartments and tropical rooftop garden - Ranging from studio to two bedroom layouts - Christmas special monthly rate from HK$19,900 - To enjoy one-bedroom apartment with Kowloon Park view at studio rate.

About Shama Shama is a leading provider of serviced apartments founded in Hong Kong and currently operates a varied portfolio in prime commercial and residential districts in Hong Kong, Shanghai, Chengdu and Dalian. The brand operates two tiers of serviced apartments, consisting of Shama and a premiere tier called Shama Luxe. CEO Elaine Young co-founded Shama in 1996, marking the first introduction of boutique serviced apartments to the Hong Kong real estate market. Morgan Stanley Real Estate holds a majority shareholding in the boutique serviced apartment brand and Gaw Capital is a secondary shareholder.

For more information about Shama, and to view Shama�s latest pod cast, �The Neighbourhood Guide to Hong Kong�, please visit www.shama.com.

For media enquiries, please contact: Impact Asia Limited Louise Huckfield / Jeff Chan Tel: + (852) 2521 1498 Email: louiseh@impactasia.com / jeff@impactasia.com