The Turkish Culture & Tourism Office UK is event partner for the first-ever INN London which will focus exclusively on Istanbul, 12-15 April, Victoria House, Bloomsbury, WC1B 4DA

Tickets available at www.innlondon.org/event

The Turkish Culture & Tourism Office UK will be the event partner for the first-ever INN London, held on 12-15 April, which will focus exclusively on Turkey's cultural capital of Istanbul.

Running over four days this April, INN London will reveal what makes Istanbul unique, from its contemporary art and architecture, to its fashion, food, drink and cultural life. This unique lifestyle & cultural experience bringing Istanbul's leading architects, artists, designers, fashion designers, galleries & shops, as well as celebrity guest chef Silvena Rowe, to London this April will include a programme of cultural talks and events, information on travelling in Turkey as well as the chance to purchase Turkish products. 

INN London is suitable for prospective travellers, those with an interest in what's new and upcoming in Istanbul and for people looking to set up business links. INN Istanbul will then go on tour with events in the Middle East, Far East and the Americas. 

Exhibitors at INN London will include galleries Pi Artworks, Dirimart, Gallery X-ist, Merkur, Elipsis, Sanatorium, artSumer and Cda Projects; architects Emre Arolat Architects and Superpool; fashion houses Vakko and interior designers Iksel and Merve Kahraman.

Director of the Turkish Culture and Tourism Office UK, Tolga Tuyluoglu, says: "INN London is an exciting project and one that resonates with our objectives in promoting Istanbul's varied cultural and tourist attractions to London and a wider UK audience. The extent of the research that has already gone into the project is impressive and it is evident that INN's remit is to try and remain as authentic and true to Istanbul's being as possible, whilst endeavouring to avoid cliché - a task which complements the strategy of this office".

LISTINGS INFORMATION:
Exhibition                12-15 April
Opening hours         11-7pm, Sunday 11-6pm
Address                   Victoria House, Bloomsbury, WC1B 4DA
Website                   www.innlondon.org  
Admission                Advance £5 from www.innlondon.org/event; at the door £10 

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EDITORS' NOTES:
Confirmed exhibitors include: 

Galleries: Pi Artworks (www.istanbul74.com) , Dirimart (www.dirimart.org), Gallery X-ist (www.artxist.com), Merkur (www.galerimerkur.com), Elipsis (www.elipsisgallery.com),  Sanatorium (www.sanatorium.com.tr), artSumer (www.artsumer.com) Cda Projects (www.cda-projects.com) , Leila Heller Gallery (www.leilahellergallery.com)
Architects: Emre Arolat Architects (www.emrearolat.com), Superpool (www.superpool.org)  
Fashion: Dora Teymur (www.dorateymur.com), Misela (www.miselaistanbul.com), Dilara Findikoglu
Product Design: Merve Kahraman (www.mervekahraman.com), Batya Kebudi (www.batyakebudi.com), Zeckie (www.zeckie.com)   

Sponsors:
Event Partner: Turkish Culture and Tourism Office UK (www.gototurkey.co.uk)
Travel Partner: Pegasus Airlines (www.flypgs.com)
Business Partner: Beko (www.beko.co.uk) 

Victoria House
Victoria House is an impressive Grade II Listed building dating from the 1920s and recently magnificently refurbished. Situated in a prime Bloomsbury site, it has been the venue for a number of art and design events, from Design Junction to Saatchi New Sensations.

About the Turkish Culture & Tourism Office UK
The Turkish Culture and Tourism Office in the UK represents the Turkish Ministry of Culture and Tourism in the UK and Ireland, and is part of the Turkish government based in Ankara, Turkey. Its aim is to promote Turkish culture and tourism to Turkey by providing information about the country to members of the public, the travel trade and the media.

About Istanbul
Istanbul is regarded as one of Europe's top city-break destinations with more than 8 million visitors annually, taking its spot among the world's 10 most-visited cities. The only city in the world to straddle two continents, recent archaeological excavations have shown its history to date back 8000 years or so. Istanbul is the perfect city destination with its captivating blend of sights, sounds and colours. Admire magnificent mosques, atmospheric churches, intriguing museums and Sultans' palaces or take to the waters of the Bosphorus to enjoy fresh fish overlooking the Black Sea. Explore the warren of streets in the Grand Bazaar or take in the heady scents of the Egyptian Spice Bazaar. And discover the metropolis of the moment that Istanbul is today with its stylish art galleries, world-class restaurants and electrifying nightclubs. They're all here in one fascinating melting pot of a great 21st-century city.

About Turkey
Turkey is a holiday destination with universal appeal, combining fascinating culture and culinary delights with great weather, value for money, stunning scenery and warm hospitality. It is home to two Wonders of the Ancient World, 11 UNESCO World Heritage Sites, 352 Blue Flag beaches, 19 Blue Flag marinas, 20 world-class golf courses, 20 ski centres, more endemic plant species than the whole of Europe. Beyond the obvious attractions of sun and sea, Turkey has many visitable Roman, Byzantine and Ottoman relics reflecting its historical heritage dating back millennia, and there are also a great variety of winter and summer sports, cultural activities and festivals on offer.

www.gototurkey.co.uk

www.goturkey.com  

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For further information please contact: Rebecca Erol / Ulku Dirioglu / Serra Celikkan
Redmint Communications | T: +44 (0)20 3397 3936 | E:  turkeytourism@redmintcomms.co.uk