True North has relaunched its website with a fresh new contemporary design and a host of improved technology features for the discerning cruise traveller. The new site can be found at www.northstarcruises.com.au
 

The new look website is bold and aspirational and offers a more colourful, exciting and interactive online experience. The makeover includes the use of big panoramic destination-specific photos that aim to give the user a very visual pre-cruise experience and instantly convey True North's sense of adventure and luxury.
 

The site integrates interactive video content to engage the viewer and truly bring to life the cruise, the destination and the experience. The wide range of video featured on each specific cruise includes astonishing, high quality nature footage shot by True North's very own on-board naturalist.
 

The site is also mobile-optimised meaning that clients can now enjoy the full experience on their smartphones and iPad and Android tablets.
 

Charity Turner, Business Development Manager at North Star Cruises, said: "We wanted to engage the viewer by introducing a new stylish design and advanced technological upgrades that deliver the 'wow factor' for True North. The easy-to-navigate site showcases the different destinations we visit, as well as the individual cruises on offer, and makes our product even more appealing to the sophisticated traveller. We are very proud of the delivery of this site to guests and industry alike".

Charity adds: "The new website is also a great sales and educational resource for our trade partners. With new integrated itineraries, maps, pictures, videos and detailed information on each specific cruise, agents can now quickly and easily familiarise themselves with all our cruise options. We are confident that the site will assist the trade in selling our product more effectively to clients." 

MEDIA CONTACT:
Philip Engelberts
philip@pepr.com.au 

+61 (0) 2 9380 8080