03 Aug 2015
Mid-market, multi-award winning design hotel brand Atura helped cement regional Albury as a tourism destination by winning not one, but three top industry awards at the NSW Tourism Accommodation Awards (TAA) for Excellence held in Sydney on Wednesday night.
Following in the footsteps of the brand's flagship Atura Blacktown property who took the same title in 2014, Atura Albury was awarded NSW's Best Mid-Range Accommodation Award. Atura Albury's popular Roadhouse Bar & Grill was also awarded 'Best Bar Regional Property' and 'Best Brasserie/Café'.
The 2015 TAA (NSW) Awards for Excellence, is a prestigious ceremony held annually to celebrate the achievements of the state's leading hospitality providers and these wins secure Atura Albury places in the annual Australian Hotel Association awards in which they'll be up against the best from each state.
“We're thrilled with these award wins for our second Atura Hotel property in Albury. Since opening the first Atura in 2013 we've been overwhelmed by the positive response to the brand's unique design-led, high value approach,' said Jodi Brown, General Manager Atura Albury. 'We're also delighted with the impact these wins will have for Albury which has a number of exciting tourism and art developments underway including the launch of the MAMA Art Gallery in September this year.'
A significant part of the Albury landscape since the hotel property first opened in 1971 by Gough Whitlam, in 2014 refurbishment of the former Rydges Albury began to rebrand it to high value, high design and personality driven, Atura Albury which then opened in January 2015.
Atura's edgy, high-energy, high value, industrial styling and exemplary service standards are bolstered further by the addition of a broad range of complimentary extras - all part of the standard hotel offering. The latest technology, free Wi-Fi, coffee pod machines in every room, bathroom amenities by New York's Malin+Goetz and car parking name but a few of the extras guests would usually expect to pay more for.
"We are delighted with the recognition this award provides to the Atura Hotels and to Regional Australian Tourism in general,” said Group Managing Director, AHL David Seargeant. “Being presented with this award amongst such a high calibre of finalists only serves to reaffirm our commitment to develop more Atura Hotel properties around Australia.”
About Atura Hotels:
Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits each time you stay. Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hub.
The first to open was Atura Blacktown in October 2013. In 2014 the property won the Tourism Accommodation Awards (NSW) Awards for Excellence for 'Mid-Range Hotel Accommodation of the Year' and later was awarded 'Best Mid-Range Accommodation Australia' at the 2014 Australian Hotel Association Awards. Atura Albury which opened in January 2015 won the 2015Tourism Accommodation Awards (NSW) Awards for Excellence for 'Mid-Range Hotel Accommodation of the Year', Best Brasserie/Café and Best Bar. The third Atura Hotel property was launched in Dandenong Victoria in April 2015.
For more information visit – www.aturahotels.com.au
About Priority Guest Rewards (PGR)
The Priority Guest Rewards Program is a popular hotel club which offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK. As part of the Global Hotel Alliance (GHA), PGR members also receive benefits at over 450 hotels, palaces and resorts, in 62 countries around the world across 25 brands including, Kempinski Hotels, Anantara Hotels & Resorts, Alila Resorts and Omni Hotels & Resorts.
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For more information on PGR: www.pgr.com.au or click here to watch a PGR video
For all media and image enquiries please contact:
Bria Lamberton |Atura PR & Promotions Executive
32 Cricketers Arms Road, NSW, 2148
PH: +61 2 9421 0000 | M: +61 447 901 497
Stephen Howard |AHL Group PR & Promotions Manager
49 Market Street Sydney NSW 2000
PH: +61 2 8262 0000 | M: +61 409 840 238
