Tres Monos 13 Sep 2023
Tres Monos in Buenos Aires Wins Michter's Art of Hospitality Award as Part of the World's 50 Best Bars Awards 2023

The World

12 September 2023 – Tres Monos in Buenos Aires has been announced as the winner of Michter's Art of Hospitality Award as part of The World's 50 Best Bars 2023. The winner of this award is selected by The World's 50 Best Bars Academy, which is made up of more than 650 anonymous industry experts, who are asked to name the bar where they received the single-best hospitality experience during the voting period.

 

Created to recognise the importance of hospitality in the bar experience, the Michter's Art of Hospitality Award is the first of two special awards that will be announced in the run-up to the unveiling of the list of The World's 50 Best Bars 2023, sponsored by Perrier. The live ceremony will take place on Tuesday 17 October in Singapore – marking the first time the illustrious event has been held outside of Europe – where the ceremony will once again unite the global bar community in recognition of the best drinking destinations across the globe.

 

William Drew, Director of Content for 50 Best, says: “Since its opening in 2019, we have seen Tres Monos climb the list of The World's 50 Best Bars, so the fact it is the first establishment in South America to receive this accolade comes as no surprise. Whilst the drinks themselves are an irrefutable demonstration of Argentinian innovation and excellence, it is the team's punk-rock approach to hospitality that has firmly established Tres Monos on the global stage. This is a hugely well-deserved win, and we extend our heartfelt congratulations to the entire Tres Monos team.”

 

Taking inspiration from the Japanese primate proverb, Tres Monos stands as a compact neighbourhood bar in the vibrant Palermo Soho barrio of Buenos Aires, Argentina. Celebrated for its low-fi neon aesthetic, a soundtrack straight from the '90s and a concise menu of democratic signatures that riff on the classics, Tres Monos founders Sebastián Atienza and Charly Aguinsky apply their playful punk ethos to every element of the relaxed offering. The charismatic team extends its warm porteño hospitality to each guest that enters the vibrant interior, under the neon pink auspices of a mischievously raised middle finger.

 

The bar's passionate commitment to its community has resulted not only in deep ties to local producers, showcasing the diversity of native Argentinian ingredients, but in a thriving bartender training programme in the under-served Mugica district of the capital.

 

Co-founders and owners Charly Aguinsky and Sebastián Atienza comment: “Argentina and Latin America stand out for the hospitality of its people. In Tres Monos particularly, we believe hospitality is the most important thing in a bar because people might forget what they had to drink but they won't forget how you made them feel. That was our primary goal when we opened the bar: to make people feel welcomed in every situation; hence receiving the Michter's Art of Hospitality Award is the ultimate accolade for us as a group. This makes us feel really proud of what we've built, and we are grateful to the amazing team working with us, who make Tres Monos what it is today.”

 

Matt Magliocco, Executive Vice President for Michter's Distillery, says: “Congratulations to the Tres Monos team on winning the Michter's Art of Hospitality Award. This recognition is a testament to the Tres Monos team's constant attention to delivering unforgettable guest experiences.”

 

The countdown of the list of The World's 50 Best Bars 2023, sponsored by Perrier, will also be broadcast live to a global audience who are not able to attend in person. Bars and cocktail lovers are invited to join through The World's 50 Best Bars Facebook page and 50 Best Bars TV channel on YouTube.

 

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About The World's 50 Best Bars

The World's 50 Best Bars, sponsored by Perrier, provides a definitive list of the world's best drinking venues, voted for by an Academy of over 650 experts worldwide. The World's 50 Best Bars list has been published annually since 2009 and has become the most anticipated ranking for drinks professionals and cocktail aficionados across the world, with the awards the highlight of the bar industry calendar. The list of Asia's 50 Best Bars has been published since 2016, while the list of North America's 50 Best Bars was launched in 2022. William Reed, which owns the 50 Best brand, is entirely responsible for the organisation of the awards, the voting system and the respective lists.

 

How the voting works

The list is compiled by votes from The World's 50 Best Bars Academy, which comprises more than 650 drinks experts with gender balance, including renowned bartenders and consultants, drinks writers and cocktail specialists from around the world. The Academy of voters is spread across 28 global geographic regions, each headed by an Academy Chair who selects their region's voters, with the distribution of voters designed to reflect the relative development and sophistication of the drinks sector, and the concentration of quality bars, in each region. Each voter casts seven votes based on their best bar experiences of the previous 18 months. Voters are required to remain anonymous and voting is confidential, secure and independently adjudicated by Deloitte.

 

About Michter's

Based in Louisville, Kentucky, Michter's celebrates an extraordinarily rich heritage tracing back to 1753. The Michter's team spares no expense in its efforts to produce the greatest American whiskey possible, with tremendous attention given to every step in the production process. Michter's has received extensive critical acclaim for its line of Bourbon, Rye, Sour Mash, and American whiskeys.

 

Our Partners:

  • Singapore Tourism Board – Official Destination Partner
  • Perrier – Official Water Partner; sponsor of The World's Best Bar Award
  • Michter's – Official American Whiskey Partner; sponsor of Michter's Art of Hospitality Award
  • Nikka Whisky – Official Whisky of the World Partner; sponsor of Nikka Highest Climber Award
  • Ketel One Vodka – Official Vodka Partner; sponsor of Ketel One Sustainable Bar Award
  • Mezcal Los Siete Misterios – Official Mezcal Partner; sponsor of Siete Misterios Best Cocktail Menu Award
  • The London Essence Co. – Official Mixer Partner; sponsor of London Essence Best New Opening Award
  • Disaronno – Official Italian Liqueur Partner; sponsor of Disaronno Highest New Entry Award
  • Altos Tequila – Official Tequila Partner; sponsor of Altos Bartenders' Bartender Award
  • Roku Gin – Official Gin Partner; sponsor of Roku Industry Icon Award
  • Matusalem – Official Rum Partner; sponsor of ceremonial scarves
  • Naked Malt – Official Scotch Whisky Partner; sponsor of a Best in Destination Award
  • Tia Maria – Official Coffee Liqueur Partner; sponsor of a Best in Destination Award
  • my Martin – Official Cognac Partner; sponsor of Rémy Martin Legend of the List Award
  • Campari – Official Bitters Partner; sponsor of Campari One To Watch Award
  • The Blend – Official Education Partner; sponsor of 50 Best Bars The Blend Scholarship 2023
  • Torres Brandy – Official Brandy Partner; sponsor of a Best in Destination Award
  • Bareksten - Official Aquavit Partner; sponsor of Bareksten Best Bar Design Award
  • Mancino Vermouth – Official Vermouth Partner; sponsor of the ceremonial shakers
  • Amaro Lucano Official Amaro Partner; sponsor of the ceremonial shakers
  • American Express – Official Credit Card Partner
  • Scrappy's Bitters – Official Cocktail Bitters Partner; sponsor of a Best in Destination Award
  • Organics We Are – Official Natural Product Partner
  • Raffles Hotel Singapore – Official Hotel and Venue Partner
  • Mandarin Oriental Singapore – Official Hotel and Venue Partner