Sydney, Australia – TravMedia celebrated its tenth annual International Media Marketplace (IMM) Australia at ICC Sydney on Friday, 18 February 2022, with more than 300 media and PR industry representatives in attendance. 

IMM Australia connected more than 150 Australian media with 150 PR representatives of 100 international travel brands in the Gallery Exhibition Hall of ICC Sydney. Collectively delegates participated in more than 2,000 prescheduled, one-on-one appointments and 4.5 hours of open networking, which took place across multiple catered events.

Headline Partner Tourism Australia kicked off the two days of programming with Networking Drinks on Thursday night at the Sofitel Sydney Darling Harbour, immediately following the TravMedia Summit Australia.

Morning and Afternoon Networking Breaks were presented by Destination NSW, who invited delegates to 'Feel New' at their spa-inspired popup. The Feel New South Wales activation offered ten-minute head and neck massages, rejuvenating rosewater facial spritz, Sydney rock oysters and cold-pressed juices by Simon Says Juice throughout the day.

United Airlines shared timely updates during the lunch presentation as international inbound visitor arrivals resume today.

Qatar kept delegates caffeinated and their schedules at hand as official sponsors of the coffee cart and delegate lanyards.

Media Bag Sponsor Coral Expeditions provided delegates with stylish black and white totes.

At the end of IMM, Hyatt Regency Sydney again hosted the evening networking function, showcasing seasonal cocktails and canapés as delegates celebrated a successful day connecting with old and new contacts.

Hotel Partners who supported the 40 interstate journalists for the IMM Hosted Media Program were Aiden by Best Western, Crowne Plaza an IHG Hotel Sydney Darling Harbour, Four Seasons Hotel Sydney, Hyatt Regency Sydney, Kimpton Margot Sydney, Novotel Hotels & Resorts Sydney on Darling Harbour, Ovolo Hotels, QT Sydney and Sofitel Sydney Darling Harbour.

“We are thrilled to be celebrating our tenth anniversary of International Media Marketplace events globally. The success of IMM Australia 2022 would not have been possible without the dedicated and resilient media and travel industry. Everyone in attendance is a testament to the camaraderie of our industry. While the pandemic is certainly not behind us, we are encouraged by clear signs of recovery,” reflected Nick Wayland, TravMedia's CEO and Founder.

Media in attendance included top national travel editors, writers, broadcasters and editorially-minded influencers from the following outlets: @BoomingOn; @travellingsenorita;  7 News; ABC.net.au; ACM; Adventure; Adventure.com; AdventuresAllAround.com; AFAR; AFR; AFR Review; Alluxia.com; alovelyplanet.com; Asia Family Traveller; Australian Country; Australian Geographic; Australian Geographic Adventure; Australian Geographic Outdoor; Australian Gourmet Traveller; Australian Senior Publications;

Australian Traveller; Australian Traveller Media; Australian Women's Weekly; AWOL; Baby!; BBC; BBC Travel; BBC Travel; Be a Fun Mum; BestSaid; Big Australia Bucket List; Big; Splash Media; BNE Magazine; Boss Hunting; boyeatsworld.com.au; Brisbane Kids; Captured Travel Media; Caravan World; Caravan World Magazine; CN Traveller; CNN; CNN Travel; COAST; Conde Nast Traveller; Country Style; Cruise Critic; Cruise Passenger; Cruise Passenger Magazine; Culture Trip; Daily Express | Daily Mail London; delicious;

Diveplanit Travel; DK Eyewitness; Eat drink + be Kerry; ele Magazine; enRoute; Escape; Excess All Areas; Executive Traveller; Expedia ANZ; Explore; Explore Travel; Family Holiday Destinations; First Classs; Flip On The Edge; Fodor's USA; Food & Travel Asia; foodwinetravel.com.au; Footloose & Fancy Freelance; Forbes Travel Guide; Frequent Traveller; Frommer's; Frugal Frolicker; Future Adelaide; Geographical UK; get lost; Gold Coast Bulletin; Good Food; Good Health; Good Weekend Magazine; Gourmet Traveller; Grainger TV; Great Ocean Road Guide; Great Walks; Grin Creative; Hair Romance; Harper's Bazaar; High Life; Hilton Discover; HM; Holidays for Couples; Holidays with Kids; Indian Link; International Traveller; International Woman of Mystery; iTravelTree; Jetstar; Juicy Projects; Junkee; Khaleej Times; Ladies Golf Magazine; Lets Travel (NZ); Life & Leisure AFR; Lifestyle 55+; Little Grey Box; Locale Magazine; Londoner In Sydney; Lonely Planet; LotsaFreshAir.com; Luxe Surf Style; Luxury Escapes; Luxury Travel; Luxury Travel Magazine; MakeTimeToSeeTheWorld Media; Metro.co.uk; MiNDFOOD; MiTribe Media; Moondog Media; Mr & Mrs Romance; Mr & Mrs Romance; Mr and Mrs Amos; Mum on the Move; National Geographic Traveller; New Indian Express; News Corp; news.com.au; NewsCorp; Nine Ent. Co; Nine Publishing; Nine Traveller; NOMADasaurus; notquitenigella.com; NZ Herald; Ocean Road; Out & About with Kids; Outback; Outside; Peak Evolution Media; Pinnacle; PNG Now; Point Hacks; POPSUGAR Australia; PS News;

Qantas magazine; Queensland Camping; RACT Journeys; Reader's Digest; Road Trip Australia; Robb Report; Romance Media; RoyalAuto; SA Weekend; SBS Food; SBS News; Selector; Senior Traveller; Signature; Signature Luxury Travel; Signature Luxury Travel & Style; Signature Media; Signature@home; SilkWinds; Silverkris; Small World Media Pty Ltd; SMH; SnowAction; Softer Volumes (formerly Hey Gents); Spa & Wellness; Staycation Australia; Stellar Magazine; Suitcase; Sunday Life; Sunday Telegraph; Sunrise; SydneyExpert.com; T Australia; Telegraph.co.uk; The Age; The AU Review; The Australian; The Australian Women's Weekly; The Bondi Travel Bug; The Canberra Times; The CEO Magazine; The Escape Artist Podcast; The Guardian; The Hindu; The Independent; The Latch; The Latest; The Lux Traveller; The Portmanteau Press; The Road Ahead; The Saturday Paper; The Star; The Star (MY); The Telegraph UK; The Toronto Star; The Travel Hop; The Travel Temple; The Wanderer/Adventures Group; The Weekend Australian; The Weekend Australian Magazine; the West Australian; This Magnificent Life; Thrifty Family Travels; Thrillist Australia; Time Out; Time To Wander; Time Travel Turtle; Times of India; To Travel Too; Tourism and Events Queensland; Travel & Indulgence; Travel + Leisure; Travel + Leisure Asia; Travel + Luxury; Travel Australia Today; Travel Boating Lifestyle; Travel Ideas; TRAVEL OZ; Travel Play Live; Travel Play Live; Traveller; traveller.com.au; Traveloscopy.com; TripADeal; Urban List; Urbanlist; Vacations & Travel; Verge Magazine; Vintage Travel Kat; Vogue Living; Vogue UK; Wayfarer Travel TV; Weekend Australian; WellBeing; Wild; Wild Magazine; Wish; Woman's Day; Women's Weekly; Words Illustrated; World Luxury Living and World Nomads.

IMM Australia 2022 Exhibitors A-Z: AlUla, Apollo Motorhome Holidays, Australian Wildlife Journeys, Baillie Lodges, Booking.com, Brand USA, BWH Hotel Group, Colorado Office of Tourism, Crystalbrook Collection, Destination British Columbia, Edelman, Event Hospitality and Entertainment, Four Seasons Hotel Sydney, Fukuoka Tourist Association, G'Day Group, GLOBUS Family of Brands, Great American West, Hawaii, Tourism Oceania, Hyatt Hotels, Hyatt Regency Sydney, InterContinental Hotels Group, Intrepid Travel, Journey Beyond, Klook, Korea Tourism Organization, Los Angeles Tourism & Convention Board, Luxury Lodges of Australia, Mammoth Lakes Tourism, Memphis Tourism, New York State Tourism, Norwegian Cruise Line, Okinawa Tourism, Oklahoma Tourism and Recreation Department, Opera Australia, Ovolo Hotel Group, Paul Gauguin Cruises, pepr PR, Ponant, Pro-invest Hotels, Raffles Singapore, Red Havas, Regent Seven Seas Cruises, Rocky Mountaineer, Singapore Tourism Board, Spain Tourism Board – Southeast Asia, Australia & New Zealand (Turespana), The Classic Safari Company, Tobu Railway, Tourism Australia, Tourism Authority of Thailand, Tourism Malaysia, Tourism New Zealand, Tourism Western Australia, Turtle Island, Fiji, Ultimate Winery Experiences Australia, Vanuatu Tourism Office, Virginia Tourism Corporation, Visit Flanders, Visit Geelong Bellarine, Visit Park City, VisitCanberra, Voyages Indigenous Tourism Australia and Walk Japan.

TravMedia's IMM is the leading travel industry event for travel brands and destinations to connect with the media. Upcoming 2022 International Media Marketplace events include; IMM Germany in Berlin 8 March; IMM UK in London on March 14 and 15; IMM France in Paris on 16 March; and IMM Asia in October 2022.

TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria and France/ Belgium/ Monaco), the U.K., U.S.A, Middle East, New Zealand and South Africa. TravMedia is also a proud supporter of the Australian Society of Travel Writers, the British Guild of Travel Writers and the Society of American Travel Writers' annual convention.

Registration for IMM Australia 2023 will open on 1 July 2022.

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For more information and registration for IMM 2022/23 events, visit www.travmedia.com/imm or email immaus@travmedia.com. 

To arrange an interview or for additional information about upcoming events, please contact Julie Ott at julie.ott@travmedia.com.