Over 200 media and PR representatives convened on March 7, 2017, at the Hotel Adlon Kempinski Berlin for TravMedia's inaugural International Media Marketplace (IMM) Germany, the day before ITB Berlin.

IMM connected more than 100 German media with 95 PR representatives of 73 international travel and tourism brands. Collectively they participated in 2889 pre-scheduled, one-on-one appointments – plus many more networking opportunities across multiple catered events throughout the day.

Nick Wayland, CEO and Founder of TravMedia said, “The success of our inaugural IMM Germany would not have been possible without the support of Headline Sponsor Brand USA; Morning Reception Sponsor Visit Kent; Afternoon Networking Sponsor the region Antalya and Venue Sponsor, Hotel Adlon Kempinski Berlin.

Anne Madison, Chief Strategy and Communications Officer for Brand USA, had this to say about the IMM program: "IMM is one of the most effective events for Brand USA and our exhibiting partners to reach influential media. The exposure of the IMM event platform, continues to provide Brand USA with a great stage to share an update on our progress as the destination marketing organization for the USA. Our ability to connect with influential journalists at this well-respected conference, enables us to communicate the depth and breadth of destinations and experiences available in the United States."

Media in attendance included top national travel editors, writers, broadcasters and bloggers from Germany, Austria and Switzerland, from the following publications; Frankfurter Allgemeine Zeitung, Die Welt, Welt am Sonntag, Sonntag aktuell, Süddeutsche Zeitung, Hamburger Abendblatt, Neue Zürcher Zeitung am Sonntag, Tagesspiegel, Spiegel Online, Mare, ADAC Reisemagazin, Marco Polo Travel Magazine, Badische Neuste Nachrichten, Rheinische Post, Sonntagszeitung (Schweiz), Tages-Anzeiger, Der Bund, Rhein-Neckar-Zeitung, Huffington Post Deutschland, Die Presse (Wien), WAZ Gruppe, Südkurier, Touristik Aktuell, TourismusNewsletterDeutschland, Magazin Forum, Mate Magazine, Spartacus Traveler, Glückspost, ReiseGenuss, GolfGenuss, Golf & Reisen, Dolce Vita, ADAM, Bild der Frau, Nordis, Wave, Connoisseur Circle, The Swiss Pearls, NoOne Magazine, FlyJournal, travel tribune, America Journal, The Radio Group, rbb Rundfunk Berlin-Brandenburg, t-online.de, travelnews.ch, jetsetter.com, oyster.com, telegraph.co.uk, among others.

Due to the overwhelming success of the inaugural IMM Germany, the event will return to Berlin in 2018, with plans for a larger venue.

TravMedia's IMM has become the leading travel industry event to meet the media. Upcoming International Media Marketplace events include: IMM UK in London on March 13; IMM Asia in Singapore just prior to ITB Asia on October 24, IMM USA, the day before the New York Times Travel Show in January 2018, and will return to Sydney for a sixth time in February 2018.

TravMedia provides travel news feeds in Australia, New Zealand, Asia, China, U.K., U.S.A, Canada, Europe (Germany/Switzerland/Austria), Middle East, Africa and Brazil. TravMedia also provides the online pressroom for the U. S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention, as well as digital tools for the promotion of Brand USA.

Participating exhibitors at IMM Germany 2017 included:

AccorHotels; Aquila Private Game Reserve & Spa; Arizona Office of Tourism; Atmosphere Hotels and Resorts, Malediven; Brand USA; Brune & Company; Calgary Stampede – Canada; Chimu Adventures; Crown & Champa Resorts; Die Nordsee GmbH; Discover Long Island; Eastern Cape; Parks & Tourism Agency; Experience Scottsdale; FrankenTourismus; Glasgow Life; GNV; HENRI Hotels; Hotel Adlon Kempinski Berlin; Hotel Louis C. Jacob; I.D. Riva Tours GmbH; Interrail; Investment and Development Agency of Latvia (LIAA); Italian National Tourist Board ENIT; Kandima; Maldives; Katalonien; Kleinwalsertal Tourismus eGen; KTG Karlsruhe Tourismus GmbH; Latin Trails; Lausanne Tourisme; Liechtenstein Marketing; Luxembourg City Tourist Office; Madeira Promotion Bureau; Magdeburg Marketing; mainzplus CITYMARKETING GmbH; New Orleans Convention and Visitors Bureau; OPER IM STEINBRUCH & HERBSTGOLD - Festivals im Burgenland; Outrigger Resorts; Regensburg Tourismus GmbH; Region Antalya; Regional Agency for Tourism Promotion "In Liguria"; Romantic Cities; Samoa Tourism Authority; San Francisco Travel Association; Schweiz Tourismus; SEA CLOUD Cruises GmbH; Singapore Tourism Board; Sonoma County Tourism; Sri Lanka Tourism Promotion Bureau; Staatsbad Salzulfen GmbH; Stuttgart-Marketing GmbH; Texas Tourism; Tourism Australia; Tourism South East / Visit South East England; Tourism Western Australia; Tourismus NRW e.V.; Tourismus+Congress GmbH Frankfurt am Main; TourismusMarketing Niedersachsen GmbH (TMN); Tourismusverein Hochsteiermark; Tourist-Information Idar-Oberstein; Tschuggen Hotel Group; U.S. Travel Association; Utah Office of Tourism; Vila Joya; Visit Denver; Visit Kent; Visit St. Petersburg / Clearwater; Visit Tampa Bay; VisitBritain; VIVO Myanmar DMC

For more information and to register for IMM 2018 events visit www.travmedia.com/imm or email immgermany@travmedia.com. To arrange an interview or additional information about IMM Germany 2017, please contact Lauren Michôd, at Lauren.Michod@travmedia.com.