06 May 2013
Over 70 international media descended on Brisbane, on Friday May 3rd, for Australia’s first International Media Marketplace [IMM], an engaging new exhibition-style event bringing travel companies together with media in a more focussed way.
46 exhibitors, represented by 62 delegates, held over 700 pre-scheduled appointments with over 70 domestic and international media, during the day’s event.
Journalists representing international publications, newspapers, glossy magazines, broadcast media and trade publications were among those who met with a broad cross-section of international & domestic tourism boards, global hotel groups, luxury boutique independent hotels, specialist tour and cruise product [See full list of exhibitors below]. IMM attracted delegates across Australia’s travel and PR industries, and brought in international delegates and exhibitors from as far afield as Singapore, Hong Kong, Bali and the US.
The event would not have been possible without event sponsor and destination partners, Tourism and Events Queensland and Brisbane Marketing, event sponsor Hilton Worldwide, venue partner, Hilton Brisbane and the DoubleTree by Hilton Brand, co-sponsor of the Australian Society of Travel Writers May luncheon and airline partner Qantas.
Spicers Retreats provided a sumptuous delegate and media lounge created for the event.
Speaking at IMM, attendees were given an insight into global travel trends by Keith Bellows, esteemed Editor-in-Chief & Vice President of National Geographic Traveler.
Trending on twitter during the lunch and event program, Angela Saurine @Angela_Saurine - ‘Inspiring talk by @KeithBellowsNG at #IMM about the power of travel - it can transform us, enrich us & bring meaning to our lives….Tourists want to come back unaltered, travellers want to come back changed - @KeithBellowsNG tells #IMM@astwinc lunch’
‘Such a fun morning talking travel & hearing about all the fab new products on offer from tourism boards & hotels @ #IMM in Brisbane Deborah @deborahzoe423’
A delegation of media attending IMM also enjoyed a post famil of Brisbane and its surrounds, coordinated by Tourism and Events Queensland and Brisbane Marketing.
A dedicated press room for IMM exhibitors has been created [www.travmedia.com/imm-aus ] enabling visiting journalists to download media materials from the brands they met at IMM and upload links to their stories, profiles and bios.
TravMedia also announced at the luncheon the next International Media Marketplace event will be held in Los Angeles, with events also planned in Asia and India.
Nick Wayland, CEO & Founder of TravMedia, said “We have been overwhelmed by the positive feedback from journalists and exhibitors attending IMM and look forward to expanding on the format both within Australia and overseas. We thank those who travelled to Brisbane for the event, our sponsors and Keith Bellows, for attending as our special guest and keynote speaker.”
IMM EXHIBITORS:
8 HOTELS COLLECTION | ACCOR | Anantara Hotels & Resorts | Aspen & Snowmass - Summer 2013 | Aurora Expeditions | Australian Capital Tourism | AYANA RESORT & SPA BALI | Brisbane Marketing | Coffs Coast Tourism | COMO Hotels & Resorts | Cook Islands Tourism Corporation | Delaware North | Denihan Hotels New York | DoubleTree by Hilton | Federal Group - Pure Tasmania | Country Club Tasmania | Wrest Point | Gaia Resorts | Glasgow City Marketing | Gold Coast Tourism | Gwinganna Lifestyle Retreat | Hilton Worldwide | Holland America Line | Hyatt Hotels and Resorts | Kingfisher Bay Resort - Fraser Island | Lady Elliott Island Eco Resort | Laucala Island, Fiji | LA Tourism and Convention Centre | Lyall Hotel and Spa | Mantra Group | Marriott International | Preferred Hotel Group Asia | Rocky Mountain International | Sealink Travel Group - Captain Cook Cruises | South Australian Tourism Commission | Spain Tourism | Spicers Retreats, Hotels & Lodges | Sunshine Coast Destination Ltd.| Starwood Hotels and Resorts Worldwide | Swissôtel Hotels and Resorts | Toga Hotels | Tourism Malaysia | Tourism Noosa | Tourism Spain | Tourism Queensland | Traders Hotel | Virgin Limited Edition | Voyages Indigenous Tourism | Whitsundays Marketing and Development
EDITORS NOTES:
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities which connect journalists and public relations professionals according to their industries of focus. The company currently operates in ten countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, New Zealand, Hong Kong and Africa accounting for more than 37,000 journalist and PR members.
TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as International Pow Wow, Australian Tourism Exchange, AIME, the annual convention of the Society of American Travel Writers and many other white-label solutions for organisations around the world.
The technology used by our sites has become an essential tool for registered journalists and PR professionals in their day-to-day activities, as they connect and share information to report on travel news worldwide.
- Ends -
For a gallery of event images visit the IMM Facebook Page
For further information, please contact:
Lauren Michod
Project Manager | International Media Marketplace [IMM]
TravMedia
T: +61 (0)451 010 253
International Contact:
Nick Wayland
CEO and Founder
TravMedia
T: +1 347 884 2237
