Almost 200 journalists and over 130 exhibitors attended TravMedia's packed International Media Marketplace (IMM) at London's Dorchester this week (March 3).

The website's second-ever day-long marketplace attracted 197 journalists from national newspapers, broadcast media, top glossies, online titles and trade press, who were joined at the exhibition-style event (www.travmedia.com/imm) by many leading freelance writers.

A massive 3182 meetings were pre-booked between journalists and standholders through TravMedia's live IMM event website (http://immuk.travmedia.com/) - almost three times as many as at the inaugural IMM twelve months ago.

Exhibitors, up by over 50% on 2013, also reported large numbers of  'turn-up' meetings from journalists across the event's seven scheduled hours for 15-minute meeting appointments. Relationships were also developed during the event's busy lunch and evening networking opportunities.

IMM attracted sponsorship support from The Dorchester and from Canadian Tourism Commission, whose evening drinks reception drew upwards of 150 delegates.

Said Nim Singh, Canadian Tourism Commission's Manager, Media and Public Relations: "The Canadian Tourism Commission and our eight provincial, territorial and commercial partners found IMM to be a useful event to attend, with key editors from national newspapers and magazines actively seeking story opportunities for the coming year.  

"We certainly walked away with firm commissions and several potential commissions to follow up on. We would definitely attend again."

Said Henry Hemming, TravMedia UK's Managing Director: "With almost 200 journalists making a beeline to this year's IMM to meet exhibitors from around the world, we're certain IMM has now established its position in the industry's calendar as the must-attend event for travel journalists and PRs.

"The Dorchester was a hubbub of activity for the entire day and we've been inundated with fulsome feedback from the media and PRs alike. We can only humbly thank everyone from their specatacular support."

Ends

FULL LIST OF EXHIBITORS ATTENDING IMM 2014: Accor Asia Pacific, Africa Albida Tourism, Alta Badia, Arizona Office of Tourism, Atlantic Canada, Atlantic City, Auchrannie Resort, Aurora Expeditions, Austrian National Tourist Office, Belgian Tourist Office - Brussels & Wallonia, Bloomington MN, Brand USA, British Virgin Islands Tourist Board, Caminoways.com, Canadian Tourism Commission, Carnival Cruise Lines, Choose Chicago, COLORADO Tourist Office, Continuum Leading Attractions, Cox & Kings, Crystal Ski, Destination British Columbia, Devonshire Hotels & Restaurants, D-Hotels Hotels & Resorts, Dorchester Collection, Düsseldorf Marketing & Tourismus GmbH, Edinburgh's Festivals, Elite Island Resorts Group, Emilia-Romagna Region Tourist Board, ENIT - Italian National Tourist Board, Ethos' Africa Collection, Experience Kissimmee, Frontier Travel, Georgia Tourism USA, Greater Miami CVB, Greek National Tourism Organisation, Grosvenor House, Hayes and Jarvis, Headwater, Holidaycottages.co.uk, Holiday Hypermarket, Holidaysplease, Holland America Line, HomeAway, HouseTrip, Hurtigruten, Illinois Office of Tourism, Imperial War Museums, Journey Latin America, Just Sardinia, Just Sicily, Le Saint James Hotel, Liberty Trails Dartmoor Horseback Adventures, Ljubljana Tourism, Luxembourg City Tourist Office, Macau Government Tourist Office, Macs Adventure, Mallorca Farmhouses, Mustang Monument, Netherlands Board of Tourism & Conventions, NewcastleGateshead Initiative, Ocean Properties, Ltd., One Ocean Expeditions, Ontario Tourism, Owners Direct, Oxfordshire Cotswolds, Peter Sommer Travels Ltd, Philadelphia, Preferred Hotel Group, Quality Cottages, Quality Unearthed, Quality Villas, Quark Expeditions, Quebec Tourism, Ramblers Worldwide Holidays, Real Russia Ltd, Santa Monica Convention and Visitors Bureau, Simpson Travel, SPIRIT Slovenia, St Helena Tourism, STA Travel, State Tourist Board SouthWest Germany The AMResorts Collection, The Cranley Hotel, The Landmark Trust, Thermae Bath Spa, Tirol Tourist Board, Tourism and Events Queensland, Tourism Ireland, Tourism Northern Territory, Tourism Yukon, Travel Alberta, Travel Manitoba, Treasure Houses of England, trivago, Turkish Culture & Information Office, VIA Rail Canada, Virgin Limited Edition, Visit California, VisitCornwall, Visit Denver, VisitEngland, Visit Flanders, Visit Kent, Visit Norway, Visit Orlando, Visit Sarasota County, Visit West Hollywood, YHA Australia

EDITOR'S NOTES

Originally created by a travel editor seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities which connect journalists and public relations professionals according to their industries of focus. The company currently operates in ten regions: Africa, Australia, Canada, Dubai, Germany, Hong Kong, India, New Zealand, United Kingdom and the USA, between them accounting for more than 37,000 journalist and PR members.

In the UK, TravMedia and Food4Media are part of the family of websites that includes Beauty4Media.com, Business4Media.com, Entertainment4Media.com, Fashion4Media.com, Health4Media.com, Homes4Media.com, Kids4Media.com, Money4Media.com, Motoring4Media.com, Property4Media.com, Sport4Media.com, Technology4Media.com and Weddings4Media.com that are run and operated separately by News4Media Ltd.

This week News4Media.ie became the first portal to feature a new technology platform that will soon roll-out on TravMedia.com and its sister websites.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as the Brand USA press room, Canadian Tourism Board's travel writers' conference GoMedia, International Pow Wow, Australian Tourism Exchange, AIME, the annual convention of the Society of American Travel Writers and many other white-label solutions for organisations around the world.

The technology used by our sites has become an essential tool for registered journalists and PR professionals in their day-to-day activities, as they connect and share information to report on travel news worldwide.

For further information, please contact:

Howard Salinger
Regional Director

TravMedia UK

T: +44 (0)20 3440 8915
E: Howard.salinger@travmedia.com 

International Contact:
Nick Wayland CEO and Founder
TravMedia
T: +1 347 884 2237 
E: nick@travmedia.com