The pace of registrations from journalists and travel and tourism brands for the second International Media Marketplace (IMM) on 3 March 2014 has led organisers TravMedia to predict all its first-year results will be smashed.

TravMedia, the leading news community for the travel sector, today revealed that over 200 journalists have now pre-registered for the event. By comparison, IMM 2013 attracted 176 journalists on the day.

Over 80 brands have already registered to attend next year's exhibition, which once again takes place at the sumptuous Dorchester in London's Mayfair.

This already puts the event on a par with the inaugural IMM, with over three months left for exhibitors to register.

TravMedia are predicting a total exhibitor turnout of "well beyond 100 standholders" come March. The company also announced its early booking incentive, due to end on 30 November, will be extended for a further three days until Wednesday, 4 December.

IMM is a day-long exhibition-style event (www.travmedia.com.imm) showcasing tourism destinations and travel brands to the nation's leading journalists. Exhibitors and journalists will be able to pre-schedule meeting appointments online or media can simply visit the exhibitor tables they wish.

Exhibitors for 2014 include Austrian National Tourist Office, Brand USA, Cox & Kings, Greater Miami CVB, Holiday Cottages, Holland America Line, Italian National Tourist Board, STA Travel, Thermae Bath Spa, Travel Alberta, TUI Ski, VIA Rail, Virgin Limited Edition, Visit California, Visit Cornwall and YHA Australia (full list appears below).

Media titles registering delegates include BA Highlife, BBC, Bella, Buying Business Travel, Conde Nast Traveller, Daily Express/ Sunday Express, Daily Star, Daily Telegraph, ELLE, Lonely Planet Traveller, Mail on Sunday, National Geographic Traveller, new!, Rough Guides, Scottish Sun, Selling Long Haul, Sunday Express, Sunday Times Travel Magazine, Tatler, The Guardian, The Independent, The People, The Sun, The Sunday Times, The Times, Travel Bulletin, Travel Weekly, TTG, Ultratravel, Wall Street Journal, Wanderlust, Weight Watchers and Woman's Own.

Journalists can register at (www.travmedia.com/imm/imm-for-journalists.html).

Said Henry Hemming, TravMedia UK's Managing Director: "Our first-ever IMM demonstrated the media's appetite for an annual event where journalists could meet industry brands to plan stories, arrange trips and develop contacts. IMM 2014 looks set to take our concept to an entirely new level. We're thrilled and grateful for everyone's support."

Added Howard Salinger, TravMedia UK's Regional Director: "We can't wait to be back at the Dorchester. Everything is perfectly poised for a tremendous second IMM on 3 March."

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EXHIBITORS ATTENDING IMM: Alta Badia, Arizona Office of Tourism, Atlantic Canada, Atlantic City CVA, Aurora Expeditions, Austrian National Tourist Office, Belgian Tourist Office - Brussels & Wallonia, Brand USA, Caminoways.com, Choose Chicago, Colorado Tourism Office, Continuum Leading Attractions, Cox & Kings, Destination British Columbia, Devonshire Hotels & Restaurants, D-Hotel Maris, Düsseldorf Marketing & Tourismus , Elite Island Resorts, Ethos Marketing Africa Collection, Experience Kissimmee, Greater Miami CVB, Headwater, Holiday Cottages, Holidaysplease, Holland America Line, Housetrip.com, Hurtigruten, Illinois Office of Tourism, Imperial War Museums, Italian National Tourist Board, Journey Latin America, Just Corsica, Just Sardinia, Le Saint James Hotel, Liberty Trails, Macau Govt Tourist Office, Macs Adventures, Mustang Monument, Netherlands Board of Tourism, NewcastleGateshead Initiative, One Ocean Expeditions, Oxfordshire Cotswolds, Peter Sommer Travels, Philadelphia CVB, Quality Cottages, Quality Villas, Quark Expeditions, Ramblers Worldwide Holidays, Santa Monica CVB, Simpson Travel, SouthWest Germany, Specialist Holidays, SPIRIT Slovenia, St Helena, STA Travel, The AMResorts Collection, The Cranley Hotel, Thermae Bath Spa, Tirol Tourist Board, Tourism Northern Territory, Tourism Yukon, Travel Alberta, Travel Manitoba, TUI Ski, VIA Rail, Virgin Limited Edition, Visit California, Visit Cornwall, Visit Denver, Visit England, Visit Flanders-Brussels, Visit Kent, Visit Norway, Visit Sarasota County, Visit West Hollywood, YHA Australia

EDITOR'S NOTES

Originally created by a travel editor seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities which connect journalists and public relations professionals according to their industries of focus. The company currently operates in ten regions: Africa, Australia, Canada, Dubai, Germany, Hong Kong, India, New Zealand, United Kingdom  and the USA, between them accounting for more than 37,000 journalist and PR members.

In the UK, TravMedia and Food4Media are part of the family of websites that includes Beauty4Media.com, Business4Media.com, Entertainment4Media.com, Fashion4Media.com, Health4Media.com, Homes4Media.com, Kids4Media.com, Money4Media.com, Motoring4Media.com, Property4Media.com, Sport4Media.com, Technology4Media.com and Weddings4Media.com that are run and operated separately by News4Media Ltd.

This week News4Media.ie became the first portal to feature a new technology platform that will soon roll-out on TravMedia.com and its sister websites.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as the Brand USA press room, Canadian Tourism Board's travel writers conference GoMedia, International Pow Wow, Australian Tourism Exchange, AIME, the annual convention of the Society of American Travel Writers and many other white-label solutions for organisations around the world.

The technology used by our sites has become an essential tool for registered journalists and PR professionals in their day-to-day activities, as they connect and share information to report on travel news worldwide.

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For further information, please contact:

Howard Salinger
Regional Director

TravMedia UK

T: +44 (0)20 3440 8915
E: Howard.salinger@travmedia.com