TravMedia announces the launch of the new Influencer Campaign Manager, an integrated networking platform that enables tourism communication professionals to identify and engage with social media influencers through targeted campaign briefs.

CEO and Founder Nick Wayland said the introduction of this new platform will support the fast-evolving requirements of tourism publicists to engage with influencers.

“TravMedia has fast become a one-stop-shop for travel publicists who are now working across both traditional media and influencers, developing integrated marketing campaigns that need to gain earned media coverage on social channels,” said Nick Wayland, CEO and Founder of TravMedia.

“The launch of this breakthrough influencer platform assists communicators in forging strong social influencer relationships, streamline outreach and invitation efforts, track key deliverables in real-time via live feeds and analytic reporting.”

“By introducing this new technology, we are helping travel publicists create trusted relationships in the ever-changing influencer space by providing them with the tools to curate campaign briefs tailored to their brand communications and engage the most suitable influencers to achieve their objectives and provide data-driven results.”

With TravMedia’s Influencer Campaign Manager, publicists can:

• Search the global database to identify and connect with social influencers that align with campaign briefs, with the ability to view their media kit and respective social channels in real-time, as well as filter by demographic, audience interest, location and niche interests
• Design a customised influencer campaign brief outlining objectives and key deliverables, for private invitation to engage selected influencers, or alternatively post on the platform as a public campaign opportunity for influencers to pitch their interest to contribute
• Access real-time data via the campaign dashboard to track key deliverables by each influencer engaged for a chosen campaign, with insights into the number of posts, total views, total engagements, heat mapping of engagement by location, and the ability to view a breakdown of the ROI across each social channel and each influencer ranked based on their activity engagement and success during the campaign

To learn more about the TravMedia Influencer Platform, watch the ‘How To Video Series’ here.

Limited trials are currently on offer to existing TravMedia members.

EDITORS NOTES 

Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.

The company currently operates in 11 regions: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia, the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.

The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives. 

Ends

For further information, please contact:

Blake Riddington | Regional Manager, Australia

TravMedia

T: +612 9262 2369
blake.riddington@travmedia.com

Nicolette Mewing | Regional Director, Asia 
TravMedia
T: +852 9707 0126
nicolette.mewing@travmedia.com

Lauren Michod | Vice President, Communications & International Relations 

TravMedia
T:+1 (212) 808-0811 ext 107

Lauren.michod@travmedia.com