11 Aug 2020
TravMedia announces registration is now open for the inaugural International Media Marketplace (IMM) Virtual Australia, to be held on Wednesday the 21st and Thursday the 22nd of October 2020.
TravMedia's IMM is the travel industry's only global media networking event connecting travel and tourism brands with Australia and New Zealand's top-tier media titles. In response to COVID-19 and border closures, IMM Virtual will provide destinations, hotels and tour operators the opportunity to pitch recovery stories and develop lasting relationships with key media contacts, through the comfort of their computers.
Sponsored by Tourism Australia, this two-day virtual event provides a platform for industry professionals to reboot travel bookings through sixteen, prescheduled, one-on-one appointments with top travel journalists, editors, broadcasters and digital influencers. Brands will discuss how travel looks during and after COVID-19, their reopening plans and pitch stories. A customised virtual meeting space will enable brands to share brochures, website links, images and videos before and after their appointments.
IMM Virtual will provide journalists the opportunity to fill their notebooks with ideas, stories and contacts in this new reality. It will enable them to plan their next years' worth of stories, features and press trips, without leaving their chairs. Media attendees will meet some of the world's biggest travel brands from hotels, cruise lines, tour operators and tourism boards and hear how they have adapted due to Coronavirus and their plans to promote their products.
IMM Virtual is the same format you know and trust run through TravMedia's bespoke Media Marketplace platform, now enhanced with video conferencing capabilities. A total of sixteen, prescheduled appointments will be held across two days, from 11 am – 3 pm on the 21st and 22nd of October, providing attendees a unique opportunity to network and generate earned media coverage.
"Now, more than ever, we need to come together as an industry to generate great stories and pave the road to recovery. This new virtual event is the ideal tool to relaunch travel and communicate brand stories amongst the community. We hope to come together again for IMM in 2021; however, in the meantime, we are excited to launch IMM Virtual,” said Nick Wayland, CEO and founder of TravMedia.
TravMedia's IMM Virtual is not a replacement for IMM; however, given the current social distancing requirements and border closures, a face-to-face IMM Australia will be postponed until hopefully June/July 2021. More details to come in due course.
IMM Virtual Germany will be held on 29 & 30 September, IMM Virtual France, Monaco & Benelux on 6 & 7 October, IMM Virtual Australia on 21 & 22 October, IMM Virtual Asia on 27 & 28 October and IMM Virtual USA from 27-29 January, 2021.
Registrations for the inaugural IMM Virtual Australia are now open for exhibitors. More information is available on registration, sponsorship opportunities and ways to maximise your brand's exposure here: https://travmedia.com/immvirtualaus
Early Bird pricing closes on 14 August 2020.
-EDITOR'S NOTES –
TravMedia is the travel industry's only global media network. Founded in Sydney in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PR professionals and media to network and share press releases, stories and ideas. The platform has created thriving online communities and become an essential daily tool to collaborate and develop long-lasting relationships like never before.
TravMedia is now established in nine countries, serviced by twelve offices, and connects over 45,000 travel professionals including 25,000 editors, journalists and influencers in all corners of the world. TravMedia services include IMM (International Media Marketplace), The TravMedia Summit, TravTrade and the new bespoke tools Media Intelligence and Influencer Manager. For more information visit: www.travmedia.com/
TravMedia's International Media Marketplace is the leading travel industry event to meet the media.
TravMedia launched the inaugural International Media Marketplace in 2013 held in the UK and Australia, following years of successfully hosting media marketplaces at tradeshows around the world. Since then, International Media Marketplace events have been successfully held in Australia (Sydney and Brisbane), Asia (Macau and Singapore), USA (New York) Brazil (San Paolo), UK (London), Germany (Berlin) and most recently France (Paris).
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