Sydney, Australia – TravMedia is pleased to announce Merlin Entertainments will join the IMM Australia 2023 program as the official Cocktail Sponsor. The event will be hosted in SEA LIFE Sydney Aquarium.

Returning to Darling Harbour's International Convention Centre (ICC) Sydney on February 24th, IMM will welcome over 150 global travel and tourism brands and 200 media from Australia and New Zealand. 

“TravMedia is incredibly excited to partner with long-time supporter Merlin Entertainments as the official Cocktail Sponsor of IMM Australia 2023,” said Nick Wayland, CEO and Founder of TravMedia.

“In our 11th year, we try to mix up the program to ensure returning delegates feel there is a fresh look and new experiences at IMM. I can't think of a better or more idyllic location to host our cocktail function than SEA LIFE Sydney Aquarium. Celebrating in their incredible Day and Night on the Reef exhibit, surrounded by Sea Turtles, Reef sharks and tropical fish will be the perfect way to finish the event and further enjoy Sydney's beautiful city and its many charms.”

Sydney is well on the road to recovery, and the TravMedia team look forward to highlighting the city's attractions during the 2-day program. 

“We're very excited to welcome such high calibre media attendees from across Australia and New Zealand through the SEA LIFE Sydney Aquarium's doors. It's a fantastic opportunity to meet our in-house public relations team, our passionate aquarists and keepers and to see and learn more about our amazing creatures.  

“TravMedia events present the perfect platform for journalists to discover the best tourism attractions in a social and informative setting.  We couldn't say no to the opportunity to share Merlin Entertainment's exciting 2023 updates across all of our ANZ attractions and of course show off our beautiful underwater creatures as well as our fantastic events offering in our Day and Night on the Reef exhibit,” said Richard Dilly, Merlin Entertainments Cluster General Manager, Sydney Attractions. 

Registration for TravMedia's IMM Australia and The TravMedia Summit are now open, with a few remaining exhibition tables and tickets for the two-day event available.

For more information and to register for IMM 2023, visit www.travmedia.com/imm or email immaus@travmedia.com.

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About IMM

IMM is the world's leading travel media networking event, connecting travel and tourism professionals with Australia and New Zealand's top-tier media to pitch story ideas and secure coverage. IMM is unrivalled for media relationship-building and networking opportunities.

The TravMedia Summit, held on day one of IMM, is the forum for the travel industry to connect and learn from our most influential leaders. The one-day conference brings together travel PR professionals, editors, and travel writers to inspire ideas, share insights and discuss the trends, opportunities and challenges affecting our industry.

About TravMedia

TravMedia is the travel industry's only global newswire and media network. Founded in 1999 by Nick Wayland, a former travel editor seeking an easier way to research and report travel news, TravMedia is the one-stop solution trusted by travel PRs and media to network and share press releases, stories and ideas. The comprehensive platform creates an unparalleled opportunity to collaborate and develop long-lasting relationships with journalists.

TravMedia is established in 7 countries - Australia, United Kingdom, United States, Hong Kong, Singapore, Germany and France - and connects over 45,000 travel professionals, including 25,000 editors, journalists and influencers in all corners of the world.

About Merlin Entertainment Group

Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin operates over 140 attractions, 23 hotels and 6 holiday villages in 24 countries and across 4 continents. Merlin's purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.