SYDNEY, AUSTRALIA, JUNE 5, 2014: TravMedia has announced they will host an International Media Marketplace (IMM) in Sydney on the opening day of Luxperience, on August 31, 2014.  The event will bring together top-tier international and domestic media with key international travel and tourism brands, for a series of focused pre-scheduled appointments, and a networking lunch, before delegates will be invited to join the Luxperience Thought Leaders symposium and opening cocktail reception which officially marks the launch of Luxperience's 3-day program of business exchanges, between domestic and international buyers and luxury products.

TravMedia's CEO Nick Wayland said, “There are a lot of synergies with aligning the two events. Traditionally trade events find it challenging to cater to media when the primary focus is the exchange between buyers and sellers. International Media Marketplace provides a platform for the media to engage with international and domestic product, through pre-scheduled meetings and networking opportunities, which allows them to plan a year's worth of stories, features and trips in one day”.

Luxperience CEO Lindy Andrews said, “We're so pleased to host IMM Sydney at Luxperience 2014.  Being the only bespoke luxury travel event in the Southern Hemisphere (and the only one its kind in Australia) it's important for us to ensure that media are kept informed on the evolving realm of luxury and experiential travel. Partnering with TravMedia to enhance the commentary and dialogue between our Luxperience members and the visiting media seemed a perfect fit”

International media delegates attending IMM will also be invited to participate in a pre or post familiarisation program, offering an excellent opportunity to explore Sydney and surrounds, or a bespoke itinerary to experience some of the best Australian and New Zealand tourism products.

IMM has been designed to enable exhibitors to showcase and promote their product to top-tier international and domestic media from across a broad-range of designations, including editors, freelancers, bloggers and photographers. 

Exhibitors at IMM will conduct 18 pre-scheduled one-on-one appointments with media and enjoy networking opportunities over the morning and afternoon breaks and a special lunch with keynote speaker. Enhanced media opportunities and networking will also be available at the Luxperience Thought Leaders business forum and the opening cocktail reception.

Based on the popularity of the format, TravMedia's IMM in London also became a bi-annual event in its second year, with the next International Media Marketplace to be held on October 31, following TravMedia's IMM in March which brought together almost 200 media with 110 exhibitors at The Dorchester in London. In Australia, the last IMM was held earlier this month in Cairns during Tourism Australia's ATE and in 2013 TravMedia hosted the first IMM in Brisbane, with guest speaker Keith Bellows, Editor in Chief, National Geographic Traveler Magazine.

Expressions of interest to exhibit at IMM are now open for international travel and tourism product and Luxperience is offering exclusive rates for exhibitors participating at both events. IMM is by invitation-only to accredited media. The program is limited to 30 international and approximately 90 domestic media to meet with 100 exhibitors.

To view the event program and apply to attend visit travmedia.com/immaus

About TravMedia

TravMedia is the travel industry's global media network and the world's largest online news portal for travel media and travel industry PR professionals. TravMedia provides a social network for business that unites more than 25,000 registered journalists and 15,000 travel professionals globally. Established in 1999, the company currently operates in 10 countries - United Kingdom, United States, Hong Kong, Germany, Dubai, Canada, India, Australia, New Zealand, and Africa.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as the Brand USA, Canadian Tourism Commissions travel writers' conference GoMedia, International Pow Wow, Australian Tourism Exchange, AIME, the annual convention of the Society of American Travel Writers and many other white-label solutions for organisations around the world.

The technology used by our sites has become an essential tool for registered journalists and PR professionals in their day-to-day activities, as they connect and share information to report on travel news worldwide.

Please visit www.travmedia.com

About Luxperience 

Luxperience is an exclusive business exchange for local and international travel trade held in the Australasia and Pacific region connecting the world's most elite travel providers. The three and half-day business exchange from 31 August - 3 September 2014 is a forum for ideas and collaboration dedicated to matching the needs of high-end experiential travel buyers with inspiring suppliers. The inaugural Luxperience in September 2012 laid the foundations for an event in Australasia and the Pacific that aims to raise the profile of the region as an innovator in true experiential travel. Future events will maintain the intimacy of a growing community that is committed to high quality and inspirational travel experiences. For further information on Luxperience, please visit: www.luxperience.com.au