Travel and tourism agency KBC PR & Marketing has been appointed by the Travel Up Group to handle the launch and on-going UK Public Relations programme for its new Florida specialist tour operator, Magic Holidays.

Effective from March 2014, KBC will handle the UK PR for Magic Holidays as well as consulting on communications work for the Travel Up brand.     

Magic Holidays specialises in pre-packaged and 'handpicked' holidays to Florida, boasting an expert team of knowledgeable Florida advisors, all of whom have worked in the Florida market in previous roles.

Having traded in excess of a decade, Travel Up is based in Reading and is one of the UK's leading online travel agents offering flights at highly competitive prices to destinations worldwide, as well as good value ancillary products such as hotel accommodation, car rental and travel insurance.

The account will be directed by KBC's Director of PR, David Ezra, and the agency will report to Geoff Medhurst, Director of Magic Holidays.

 “We are delighted to join forces with KBC as we embark on an exciting new phase of the Travel Up Group, and the launch of Magic Holidays. Having previously worked with KBC, I can testify to their high degree of understanding and expertise in the Florida market. I look forward to working with them again,” said Medhurst.

KBC handled PR for Visit Florida for nine years and holds the European PR contract for the Florida Keys & Key West, while the agency has also represented leading Florida specialist tour operators. KBC PR & Marketing is an experienced travel and tourism specialist, which also represents the Azores Islands, Capital Region USA, Discover New England, the Leisure Pass Group, Loews Hotels, Rocky Mountain International and Visit Calvia.

To find out more about Magic Holidays, visit www.magicholidays.com

To find out more about Travel Up, visit www.travelup.co.uk

To find out more about KBC PR & Marketing, visit www.kbc-pr.com

March 2014 

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Press Enquiries to David Ezra, PR Director or Helena Beard, Managing Director of KBC PR & Marketing on 01825 763636 / david.ezra@kbc-pr.com / helena.beard@kbc-pr.com