Intrepid travellers the nation over are being urged to don their thinking caps for a fun new 'guess who?' competition from gosimply.com ( http://www.gosimply.com ) - one of the UK's leading pre-travel price comparison websites. The competition is being launched as the industry award-winning company enters its fifth year online.

Visitors to the site will be met by an image of a well-known television celebrity from hit series 'Dragon's Den'. The catch, of course, is that their face is covered by another 'face' - the gosimply.com logo. Guessing the correct identity could land a lucky participant huge savings on a range of pre-travel necessities, including travel insurance and airport parking.

Tim Hagger, managing director of gosimply.com, says: "Essentially we're running the competition to engage with our expanding customer base and to raise awareness of the brand. It's ultimately about the 'fun' side of gosimply, which I like to think is immediately apparent on visiting the site."

As well as offering the best available online prices on airport car parking, airport hotels, travel insurance and car hire, gosimply.com uses a bespoke customer-generated feedback system to rate individual facilities and general service including security, transfer times, seasonal differences and overall value for money. Furthermore, gosimply highlights hidden costs such as card or cancellation fees - a level of service currently unrivalled in the online comparison market.

Tim adds: "Over the past five years, the 'simply' brand has evolved hugely, pulled its core services under one roof and is ready to expand its range of products and services without compromise. We have always adhered to the ethos 'simple is best' - a belief that has served us pretty well up to this point."

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Notes for editors

The competition winner will receive links via email providing access to the following discounts:

15% off travel insurance 10% off airport parking 10% off airport hotels 10% off airport lounges 5% off car hire

There's no requirement to join the gosimply loyalty scheme. For competition terms and conditions, please visit http://www.gosimply.com/fun

For further information, please contact:

Tim Hagger gosimply.com

Tel: 0870 432 9826 Email: tim.hagger@gosimply.com Site: http://www.gosimply.com