SYDNEY, Australia, 9 May 2022: Following a competitive tender process, independent public relations and communications agency Anne Wild & Associates (AWA) has secured yet another major travel account – the Italian National Tourist Board – to help capitalise on the increasing demand for international travel and give a fresh perspective to a much loved destination by Australians and New Zealanders.

Commenting on the new appointment, AWA Managing Director, Anne Wild, said:

“Italy is a dream destination for Australian and New Zealand travellers and a country which is close to my heart as one of the 4.6% of Australians who can proudly claim Italian ancestry. Pent-up demand for Italian holidays has never been higher and communicating the wonders of Italy is a great honour and privilege. We cannot wait to share Italy's many flavours, festivals, and authentic experiences with the local market - from iconic and historic destinations such as Rome, Florence, and the Amalfi Coast to less discovered rural village and idyllic islands.

“Travel has always been an area of expertise for AWA, and we're thrilled to be expanding our portfolio to continue to support the industry after a difficult couple of years and work side-by-side with our clients as travel ramps up and people book the long-awaited family get-togethers, milestone trips and bucket-list adventures they've been planning since early 2020.”

Emanuele Attanasio, Manager of the Italian National Tourist Board for Australia and New Zealand added: “We look forward to working with AWA's highly-regarded expert team to welcome Australian and New Zealand travellers back to Bella Italia and bring the breadth of Italian travel experiences to life in fresh, creative ways.”

This appointment cements a stellar first quarter for the travel and lifestyle PR specialist agency, which also  secured the Minor Hotels account in April to represent Oaks Hotels, Resorts & Suites, Avani Hotels & Resorts and Elysia Wellness Retreat; and was reappointed by local and international clients including Norwegian Cruise Line, Lake Macquarie Tourism and the Myconian Collection.

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AWA staff and client images can be found here:

About Anne Wild & Associates

Celebrating 24 years of PR excellence in 2022, Anne Wild & Associates (AWA) has cemented its reputation as a successful Australian-owned public relations consultancy with a raft of high-profile campaigns under its belt.

Specialising in two core business streams: Travel & Lifestyle and Business & Innovation, AWA is a member of the Public Relations Institute of Australia's Registered Consultancies Group and is the Australian and New Zealand representative agency of the global Travel Lifestyle Network (TLN).  Anne Wild sits on the board of TLN as Head of Special Projects.

For more information or to arrange an interview:

Leanne Fonagy

Account Director, Anne Wild & Associates

Email: lfonagy@awassociates.com.au 

Tel: +61 2 9440 0414 or Mobile: +61 402 842 808