28 February 2019: Already a forward-thinking destination, Travel Alberta and kbc have continued to work together to position the province as a destination of choice for millennial travellers. To generate inspirational storytelling opportunities and showcase the province from a fresh perspective wherever possible, specific focus has been placed on developing brand campaigns working with trending and top tier social influencers.

A new and unique event, sit-UP 2019 combines an industry conference, influencer marketplace and awards party all into one day, and offers Travel Alberta the opportunity to connect with travel influencers working across all leading social networks, to highlight off-the-radar and undiscovered travel experiences available within the province.

With five national parks, spectacular Rocky Mountain landscapes, world-class ski resorts, cultural cities, five UNESCO World Heritage Sites, First Nations culture and dramatic Badlands scenery filled with dinosaur heritage, there are already plenty of reasons to visit Alberta. Plus, don't miss the latest developments for 2019:

Newly Refurbished Pomeroy Kananaskis Mountain Lodge: Located 45 minutes west of Calgary, the newly renovated Pomeroy Kananaskis Mountain Lodge is part of Marriott International's Autograph Collection Hotels. A world-class resort in the heart of the Canadian Rockies, the completely modernised property features 247 renovated guest rooms and suites nestled quietly amidst rugged terrain and breath-taking views. www.lodgeatkananaskis.com

The New Ultra Modern Alt Hotel in Calgary: The result of an innovative 'no-frills-chic' concept that offers today's traveller modern design and eco-friendly features at a low price, the new Alt Hotel in East Village will represent an investment of 34 million dollars. www.althotels.com/en/calgaryeastvillage

Ride, Dine & Gaze: New Stargazing Experience at Banff Gondola: A truly immersive experience not to be missed! The awesome new stargazing package from Pursuit includes a gondola ride up to the top of Sulphur Mountain and a delicious two-course meal 2,900ft above Banff. www.banffjaspercollection.com/attractions/banff-gondola

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For more information or high-res images, please contact the Travel Alberta UK Press Office: Lily Skitt, Beth Higham or Lizzie Benians at KBC PR & Marketing on 01825 763636 or email lily.skitt@kbc-pr.com / beth.higham@kbc-pr.com / lizzie.benians@kbc-pr.com.