Trafalgar's innovation continues as the Insider goes deeper for Europe 2015

8 October 2014: The pioneer in the guided holiday category, Trafalgar, releases its 2015 Europe and Britain programme featuring a record 117 carefully crafted itineraries, across 10 trip styles and covering 44 European countries. These itineraries include more than 1118 of the brand's authentic Insider Experiences, carefully selected to showcase the uniqueness of each respective destination.

 “Our 2015 Trafalgar product offers the real deal. We continue to dig deeper and enhance every itinerary to give guests a deeper and more comprehensive experience of each destination. Our built-in Insider Experiences are designed to bring each destination to life. These include our exclusive Be My Guest experiences, Cultural Insights, Local Specialists and Authentic Accommodation. Trafalgar today is more than just the finest guided holiday, we are a great holiday. We leave our guests enriched from their travels with us, building their knowledge and understanding of the places they travel to with us,” says Trafalgar MD Theresa Szejwallo.

“We have our most exciting product range in our 70-year history. In 2015, we provide our guests with a more meaningful choice of trips and Insider Experiences than any other guided travel company. Trafalgar has built the best product and operating team in the business, which ensures that we not only create, but also consistently deliver amazing holidays for our guests.”

Szejwallo says Trafalgar is now in the fourth year of its insider positioning introducing the world to a modern guided holiday.

Another innovation for 2015 is Trafalgar's new website which features independent guest reviews provided by feefo, one of the world's most trusted suppliers of ratings and reviews. Szejwallo says, “we believe that the user generated content is a powerful form of advocacy, ”

“We offer the greatest choice, 117 itineraries across multiple travel styles, each designed based on consumer needs and feedback. These include, our new for 2015 Hidden Journeys – leveraging all of Trafalgar's expertise in letting guests experience less visited places that are often difficult to access,” she says.

This new Hidden Journeys trip style for a maximum of 26 guests adds to Trafalgar's established choices of Family Experiences; At Leisure; Country Explorer; Regional Explorer; Cruise, Rail & Combinations; Special Interest; Discovery; CostSaver and City Break options.

“In 2015, Trafalgar is offering even deeperInsiderExperiences, one of our key variables when we evolved from escorted tours to guided holidays,” adds Theresa.

Trafalgar's Insider Experiences are made up of Be My Guest, Cultural Insights, Local Specialists and Authentic Accommodation. New 2015 Insider Experiences include two new Be My Guest wineries in the Welsh countryside; a guided walk with a Local Specialist at Pont du Gard across the top of the aqueduct; and a Cultural Insight into a famous Swiss delicacy with a visit to the Kambly biscuit factory.

Trafalgar's 2015 Europe and Britain programme continues to offer the Trafalgar Difference from being led throughout by Travel Directors to staying in the right hotel in the right location to the VIP benefits of exclusive access to sights and avoiding queues at attractions. Itineraries are carefully crafted to include the right balance of sightseeing plus leave genuine free time for self-discovery.

Trafalgar is offering an unprecedented seven new itineraries to Ireland in 2015 meaning nine standalone Ireland holidays and 15 Irish holidays in total including Britain & Ireland combinations. Other destinations with new itineraries are France, Greece (with Corfu), Italy, Ireland, Switzerland and Turkey, which Theresa says are all designed to expand agent sales to the most 'in demand' regions.

Theresa says Trafalgar's early bookings for next year have been strong and this is underscored by the fantastic Early Payment Discount on Easy Terms for travelers. Guests can save up to 10% per person when booking and paying in full for their 2015 Europe holiday prior to 30 January 2015.

Guided holidays are also a great way for singles to travel and to make it cost effective for solo travellers Trafalgar has decreased its single supplement by 50 to 100% on multiple departure dates for 17 holidays in 2015. Brochure pages and the website will both display applicable departures and reductions.

A selection of Trafalgar's new 2015 holidays include:

7-day Secrets of Italy, a Hidden Journey trip– Taking you deep into the scenery and gastronomy of Italy's Piedmont region famous for its antipasti, amoretti and wines plus explore the stunning Aosta Valley. Departures from April 2015. Priced from R23 900 per person twin share.

14-day Amazing Ireland, an At Leisure trip – The north and south come together with all the famous cities and sights and exclusive experiences like a private reception at Christ Church Cathedral. Departures from April 2015. Priced from R32 950 per person twin share.

13-day Madrid to Rome, a Regional Explorer trip – Uniting Spain, France and Italy, spend time in classic favourites like Madrid, Barcelona, Florence, Rome and the French Riviera but also more unusual spots like Zaragoza and Jean les Pins. Departures from April 2015. Priced from R34 150 per person twin share.

For more information visit your ASATA agent, call Trafalgar directly on (011) 280 8400 or go to www.trafalgar.com You can also follow the conversation on Facebook or Twitter.

About Trafalgar

Trafalgar is the world's leading guided holiday company offering exceptional quality and value itineraries to a range of exciting destinations. With nearly 70 years of experience and unrivalled local expertise, Trafalgar provides an authentic insider's view to create truly unique travel experiences in Europe, Britain and Eastern Mediterranean, Australia and New Zealand, China, Mexico, Central and South America, Asia, USA and Canada.

About The TreadRight Foundation                                              

Created as a joint initiative between The Travel Corporation's family of brands, the TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. To date, TreadRight has donated more than USD 2.5 million to sustainable tourism projects worldwide.

The Foundation's guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities. Foundation priorities are set by the Steering Committee, which includes sustainability leaders like Céline Cousteau and Costas Christ.

TreadRight's past project partners include WWF, Conservation International and The National Trust in the UK. Current initiatives include sponsoring the National Geographic Society's inaugural “World Legacy Awards,” WildAid and inspiring wildlife advocates like Terri Irwin.

To learn more about our past and current work at TreadRight, please visit us at www.treadright.org

Media Contact:

Amanda Hardy
Public Relations
TRAFALGAR
T 011 – 280 8401 or 083 308 7447
E: amanda.hardy@travcorp.net