SAN FRANCISCO, CA – Destinations and the tour operators who sell them can star in their own new television commercial produced by NBC Bay Area TV.  A new program called "Quick Getaways" is offering professionally produced television commercials at affordable rates to destinations and tour operators of any size.  The new concept is available through tours.com, the most robust portal of tours and vacation package offerings in the world.

"Quick Getaways" is a unique direct marketing opportunity to reach the desirable Greater San Francisco Bay area market, the nation’s sixth largest and most affluent television market. It’s designed to drive traffic and bookings for destinations and operators to market destination special events, new airline routes, holiday periods and seasonal packages with optimal booking windows. These 15-second promotional videos air during such popular NBC network programs as "Meet the Press," "The Today Show," “Ellen” as well as sporting event coverage. Programs are re-broadcast on NBC TV’s new cable channel to ensure maximum market exposure. "Quick Getaways" is also integrated into podcast technology via iTunes.  The NBC TV packages are available for a one-week marketing blitz of programming of 120 (.15 sec spots) for as little as $7500 plus production taken from client b-roll and video. To date, several hotel companies and destinations such as the Lodge at Torrey Pines and Whistler have begun utilizing the “Quick Getaways” marketing program with great results.  “The delightful part of this program is that destinations and operators are encouraged to partner to enhance specific product messages, drive traffic to their sites and reduce marketing cost. It’s a unique, affordable  option that many entities with limited budgets  have not had before.” said Maria Polk, president and chief operating officer of tours.com.

Whistler, skiing and snowboarding 15 second spot As Seen on NBC TV 

All other major NBC TV markets nationwide are available at a similar cost per market. NBC is partnering with tours.com to assist destinations and tourism companies to develop their individualized programs. For a complete marketing package, contact Tours.com at maria@tours.com.

Contact: Deborah Reinow

415279 4538
deborah@tours.com