The Tourism Authority of Thailand today launched a new-look logo, incorporating something Thais a world famous for: a smile.

Ornate details of the traditional Thai Kanok pattern have been adjusted to create the 'Smile' symbol, which signifies the world-renowned smiles of Thai people It also represents friendship, enjoyment and happiness. The Smile symbol is regarded as a hospitable welcome to people all over the world.

The letter 'A' in the word 'Thailand' is uniquely created to resemble smiling eyes, which, when accompanied with the 'Smile' symbol, together perfectly form a person's smiling face. All letters in the logo are designed to look contemporary while their curved legs add a soft touch to the logo.

Colours of the logo include pink (from lotus and silk), which refers to friendship, fun and vibrancy. The yellow colour for smiling eyes conveys excitement and happiness, as well as gloriousness and prosperity. The pink-yellow gradient of the Smile symbol represents a variety of tourism patterns and experiences, which can be enjoyed in Thailand.

Media Contact

Email: info@thailand.net.au
Phone: +61 9247 7549

About the Tourism Authority of Thailand

The Tourism Authority of Thailand, Sydney office has been in operation for over 20 years and is funded by the Government of Thailand. TAT Sydney operates as a marketing, public relations and administration branch of the Tourism Authority of Thailand, Head Office in Bangkok.

The Sydney office is responsible for the regional area of Australia and New Zealand. The main objective of the Tourism Authority of Thailand is to promote the country of Thailand as a holiday, convention and business destination to Australians.

Tourism Authority of Thailand
Level 20, 56 Pitt Street,
Sydney NSW 2000

Website: www.thailand.net.au