13 Oct 2017
The Tourism Authority of Thailand (TAT) America has appointed Quinn, a lifestyle public relations agency with global impact, as Agency of Record for representation of Thailand in North America.
Quinn will handle all public relations initiatives, including multifaceted media, digital and social campaigns, to drive tourism growth and raise Thailand's profile as the leading travel destination in Asia. The Tourism Authority of Thailand will be serviced by Quinn from their New York and Los Angeles offices.
Rolling out Thailand's newest campaign for 2018, Open to the New Shades of Thailand, Quinn will enhance the country's image as a land of diversity and highlight the range of Thailand's offerings to the American market.
“We are thrilled to be uniting with Quinn to showcase Thailand's rich culture, warm and welcome hospitality, and increase awareness of our country's diverse tourism,” said Kittipong Prapattong, director from the Los Angeles office. “Their expertise, creativity, and knowledge of the lifestyle marketing and travel industry made them the perfect strategic communications partner for the year to come” added Charinya Kiatlapnachai, director of the Tourism Authority of Thailand's New York office.
“Three divisions of Quinn — NYC, LA and Social — will be letting everyone know that Thailand is a magical place that belongs on everyone's 2018 hot list,” said Florence Quinn, president and founder of Quinn.
Quinn has partnered with design and branding agency, BLKLTR, for development of Thailand's U.S. website, including a frontend re-design to be rolled out later this year.
Known as the “Land of Smiles,” Thailand is a mix of modern cities juxtaposed with ancient ruins, exotic cultures, delicious food, breathtaking beaches, affordable luxury, golden temples and friendly people. The destination is a welcoming hub for millennials to empty nesters, couples and honeymooners, LGBT travelers, adventure enthusiasts, luxury seekers, and solo travelers alike, with an opportunity to explore something truly unique around every corner.
For more information on Thailand, please visit na.tourismthailand.org and bookthailandnow.com
About the Tourism Authority of Thailand The Tourism Authority of Thailand (TAT) was established in 1960 by the Royal Thai Government to be responsible for tourism promotion. Since 1965, TAT has had a presence in the United States, with offices in New York and Los Angeles.
About Thailand Located just 15 degrees north of the equator, “Amazing Thailand” is one of Southeast Asia's premier travel destinations and home to well--‐known tourist locations including the capital city of Bangkok, Chiang Mai, Phuket, Ko Samui and Krabi. Known as the “land of smiles,” Thailand features some of the world's finest luxury hotels and resorts, and offers visitors a rich tapestry of exotic architecture, culture, cuisine, traditions and adventures. For more information on Thailand, visit na.tourismthailand.org and bookthailandnow.com.
About Quinn Quinn is a lifestyle PR agency with global impact. Our disciplined, strategic approach has built some of the largest audiences in the world. We develop creative strategies that build the reputations, tell the stories, and grow the businesses of lifestyle brands around the world. With offices in New York, Miami and Los Angeles, we serve clients in Travel, Real Estate, Spa, Experiences and Retail as well as many Food, Wine & Spirits brands. For more information, please visit quinn.pr.
About BLKLTR Blackletter is a branding agency that works with clients around the world to impact culture and stimulate commerce. Providing brand strategy, identity design, messaging, and direction, we concentrate on developing elegant, strategic solutions across multiple media channels for organizations wanting to strengthen their brands. For further information, visit blkltr.com.
This material is distributed by Quinn on behalf of Tourism Authority of Thailand. Additional information is available at the Department of Justice, Washington, D.C.