Tourism Australia and Qantas have joined forces to extend a warm and welcoming invitation to Singaporean travellers as part of the recently launched Come and Say G'day campaign from the national tourism organisation.

The multi-market partnership, which will commence in Singapore from 14 November, will include a range of joint activities including a series of new co-created TVCs run on Mediacorp channels, followed by online channels including Viu, YouTube and Meta – all designed to inspire travellers to plan and book an Australian adventure.

The new co-created TVC sees Tourism Australia's Brand Ambassador, Ruby, a souvenir kangaroo who is brought to life with CGI animation, onboard a Qantas aircraft enjoying the warm Australian hospitality offered by Qantas.

Qantas Group Chief Marketing Officer Petra Perry said the partnership showcases how to plan and book trips to Australia with Qantas and encourages international visitors to discover regional centres as well as its major gateway cities.

“Qantas is proud to be the airline partner for Tourism Australia's Come and Say G'day campaign. In addition to driving inbound visitation, the campaign is building awareness that international tourists can easily travel directly to Australia and explore over 65 destinations across the country when they choose to fly with Qantas.”

Tourism Australia's South and Southeast Asia Regional General Manager, Brent Anderson, added, “Tourism Australia is proud to be partnering with Australia's national carrier, Qantas. The partnership is designed to inspire and encourage travellers to come and say G'day and have a trip of a lifetime Down Under.”

“South and Southeast Asian travellers have been critical to Australia's recovery this year. When they travel with Qantas, they will not only receive a warm Aussie welcome from staff, but will also be able to watch G'day the short film, as part of the inflight experience before they land. We are excited to embark on this meaningful partnership and look forward to converting the strong demand for Australia within the region to bookings.”

Directed by Michael Gracey (The Greatest Showman), G'day the short film follows the unlikely adventure story of Ruby, voiced by beloved Australian actor Rose Byrne, and a toy unicorn, Louie, voiced by actor Will Arnett as they travel around Australia visiting iconic sites.

Tourism Australia will work with Qantas in 10 international markets, including USA, Canada, United Kingdom, Italy, Japan, South Korea, New Zealand, Singapore, Indonesia and India.

The partnership will be live in Singapore from 14 November. G'day will be available to view on Qantas aircrafts with inflight entertainment globally from 1 December 2022.

ENDS

ABOUT TOURISM AUSTRALIA

Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for business and leisure travel. Tourism Australia's purpose is to increase the economic benefits of tourism to Australia, and in particular seeking opportunities to grow the overnight annual expenditure generated by tourism. 

The organisation is active in around 15 key markets, including Australia, where it aims to grow demand for the destination's tourism experiences by promoting the unique attributes which will entice people to visit. Tourism Australia's activities include social and digital media, traditional advertising, public relations and media programs, trade shows and programs for the tourism industry, consumer promotions, online communications and consumer research.

For more information visit www.tourism.australia.com | www.facebook.com/seeaustralia  

FOR MORE INFORMATION CONTACT

Hsin Chen Yap

Account Executive, Baldwin Boyle Group

+ 65 9835 1374

hsinchen.yap@baldwinboyle.com

IMAGERY & ADDITIONAL ASSETS

Further information about the film and Tourism Australia's global tourism campaign can be found here on dropbox.