British adventurer and TV presenter, Ben Fogle, has teamed up with family attraction, Ripley's Believe It or Not! London, in search of the UK's next budding 'Mini Explorer'.

Potential 'Mini Explorers' are invited to upload entries (video, written or otherwise) to a dedicated micro-site (www.ripleyslondon.com/miniexplorer) showing why and how they like to explore.

Following in the footsteps of explorer and Ripley's Believe It or Not! founder, Robert Ripley, who was famous for his collection of oddities collected from across the globe, the winning Mini Explorer and their family will be whisked away to Orlando for an exclusive behind-the-scenes tour of the Ripley's Warehouse - a treasure-trove of fascinating artefacts. Armed with a state-of-the-art flip-cam, the lucky winner will also be able to document their adventures.

"As an explorer and a father myself, I am passionate about the fact that kids need to discover new things", says Fogle. "The search for the Ripley's Mini Explorer is the perfect way for parents to keep their little ones entertained this summer - as well as inspiring kids to leave the house and broaden their minds."

General Manager of Ripley's Believe It or Not! London, Natascha Crump, adds:

"We have launched the search for the Ripley's Mini Explorer to encourage children to give in to their natural curiosity. We want them to ditch their smart phones and computer games, and really explore the world around them - whether that's by searching for treasures in the garden or getting up close and personal with nature. Ripley's Believe It or Not! is founded on the principle that experiencing new things and learning about different species, cultures and traditions is fun and we want to make sure that the younger generation benefit from this way of thinking."

To be crowned the official Ripley's Mini Explorer, children aged four to 15 are being asked to upload entries to a dedicated microsite www.ripleyslondon.com/miniexplorer before midnight on Friday 9 August 2013. Full terms and conditions available at www.ripleyslondon.com/miniexplorer.

http://www.youtube.com/watchv=AgyUKzClPPk&feature=c4overview&list=UUqx7ci9NMZexRhf4VmKTbLA

-ENDS-

For further information please contact:
Natalie Eales
Tel: 0208 237 1204
Email: Natalie.Eales@Sirencomms.com