Rebranding announced as part of Toga Group’s recent joint venture with Far East Hospitality

 

Toga Hotels has announced it is rebranding to ‘TFE Hotels’ (Toga Far East Hotels). This new brand, ‘TFE Hotels’ acknowledges the recent joint venture between Toga Group and Far East Hospitality and recognises the reputation and brand strength of both parties. The joint venture has already increased TFE Hotels’ portfolio across Australia and New Zealand late last year with the inclusion of Rendezvous Hotels, whereby it currently manages six properties across Australia and provides consultancy services for five hotels in Australia and New Zealand.

 

Bringing these two leading hospitality operators closer together generates significant synergies. The rebrand provides a platform for TFE Hotels to continue its international brand growth strategy, improve operational efficiencies and drive global expansion.The former Toga Hotels logo has been enhanced to recognise this development whilst maintaining the strength of the Toga brand in its home market of Australia.

 

Rachel Argaman, CEO of TFE Hotels, said: “This rebrand reflects the combined strength of two well-recognised international businesses and allows our family of brands to continue to grow in Australia and overseas. The joint venture is enabling us to expand our portfolio from 57 to over 65 properties, having already commenced management and consultancy services to 11 Rendezvous Hotels (Australia and New Zealand), as well as other new, exciting openings in the pipeline.”

 

TFE Hotels’ current portfolio of over 65 hotels includes Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels (Australia & New Zealand), Vibe Hotels, Travelodge Hotels and Hotel Kurrajong Canberra. The joint venture with Far East Hospitality (announced in November of last year) positioned the group as one of the largest hospitality chains in Australia. Far East Hospitality is the largest operator of hotels and serviced residences in Singapore and its portfolio includes Quincy, Oasia, Rendezvous, Village, Far East Collection and The Marque.

 

Mr Arthur Kiong, Far East Hospitality’s CEO, commented: “There is a great synergy between both brands – with excellent opportunities for cross-selling initiatives across all of our geographic markets. We look forward to streamlining management and consultancy services and adding a bit of Singaporean flavour to the renowned hospitality experience for which TFE Hotels is known.”

 

With more than 30 years’ experience in guest service, TFE Hotels provides a large range of accommodation offerings to meet varying needs and budgets. This year, TFE Hotels is ‘Celebrating 100 Years of Great Weekends,’ to inspire Aussies and Kiwis to get more from their weekends with special deals and offers.

 

 

Note to editors:

·    Bookings for TFE Hotel accommodation across Australia, New Zealand and Europe can be made at tfehotels.com

TFE Hotels currently manages six Rendezvous Hotels across Australia and provides consultancy services for five hotels in Australia and New Zealand.
 

TFE Hotels currently manages:

·          Rendezvous Grand Hotel Melbourne
Rendezvous Grand Hotel Adelaide

·         Rendezvous Grand Hotel Perth Scarborough

·         Rendezvous Studio Hotel Perth Central

·         Rendezvous Studio Hotel Brisbane, on George

·         Rendezvous Studio Hotel Sydney Central

 

TFE Hotels currently consults for:

·         Rendezvous Grand Hotel Auckland

·         Rendezvous Hotel Christchurch

·         Rendezvous Hotel Brisbane, Anzac Square

·         Rendezvous Hotel Sydney The Rocks

·         Rendezvous Reef Resort Port Douglas




About TFE Hotels

A joint venture between Toga Hotels and Far East Hospitality, TFE Hotels (Toga Far East Hotels) is a leading hotel operator across Australia, NZ and Europe.

 

Combining the strength of two international hospitality businesses, TFE Hotels will continue to pursue growth opportunities, with the potential for greater   operational efficiencies worldwide.

 

A leading accommodation provider, TFE Hotels has a portfolio of over 65 properties across Australia, New Zealand and Europe.  TFE Hotels’ brands include: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotel, Travelodge Hotels and Hotel Kurrajong Canberra.

 

These brands represent over 9,000 apartments and hotel rooms which vary in price, location and design to meet a range of different accommodation needs. For more information, visit: www.tfehotels.com   

 

·    Adina Apartment Hotels in 27 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Mascot (2015), Adina Apartment Hotel Royal Randwick Racecourse (2016) and Adina Apartment Hotel Frankfurt Messe (2016).

·    Medina Serviced Apartments in four locations (Australia).

·    Vibe Hotels in seven locations (Australia), soon to be eight with the addition of Vibe Hotel & Conference Centre Marysville (2014).

·    Travelodge Hotels in 18 locations (Australia and New Zealand). Soon to be 19 with the opening of Travelodge Mascot (2016).

·   Rendezvous Hotels in 11 locations (Australia & New Zealand). TFE currently manages six Rendezvous Hotels across Australia and provides consultancy services for five hotels in Australia and New Zealand.

·    Hotel Kurrajong Canberra (Australia) Refurbishment to be completed in 2014.

 

About Far East Hospitality

Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd completed a 50-50 joint venture with Australia’s Toga Group.


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