16 May 2013
Three lucky contenders from the UK are among 18 finalists for Tourism Australia’s ‘Best Jobs in the World’ and will travel Down Under next month to spend a week competing in the final stage of the global competition.
Holly Easterbrook from London will vie for the role of Chief Funster in New South Wales, Jo Muskus from Scotland for Park Ranger in Queensland and Rich Keam from Brighton for Taste Master in Western Australia.
The Brits are among candidates from twelve countries who will face challenges set by the states and territories, including creating content for inspiring tourism videos, writing blogs of their Australian travel experiences and handling the pressure of an impromptu media conference.
Tourism Australia Managing Director Andrew McEvoy said the 18 hopeful contenders would now have to demonstrate, in person, their job credentials to their prospective employers within the state or territory where their dream job would be based.
“After six weeks, 620,000 applications by 330,000 individuals from 196 countries, 46,000 video entries and thousands of supporting references from some of the most famous celebrities in the world we are down to the final 18.
“It’s show time. The candidates now face their very own Australian working holiday - a week of tests and challenges which will ultimately decide who ends up winning these six dream jobs,” Mr McEvoy said.
The finalists were each selected on the basis of their original 30 second video entry and their success in securing high profile endorsement and publicity to support their application.
The 18 candidates come from 12 different countries: United States (5), England (2), Scotland (1), Republic of Ireland (1), France (2), Afghanistan (1), Belgium (1), Brazil (1), Canada (1), Germany (1), Hong Kong (1), and Taiwan (1).
They will be flown to and around Australia by Virgin Australia, and spend a week undergoing a series of challenges relevant to their chosen job. The six winners will be announced in Sydney on 21 June 2013.
Tourism Australia’s ‘Best Jobs in the World’ competition is part of a major international marketing push to promote tourism opportunities provided by Australia’s Working Holiday Maker (WHM) programme.
The six ‘best jobs’ are: Wildlife Caretaker (South Australia), Chief Funster (New South Wales), Park Ranger (Queensland), Taste Master (Western Australia), Outback Adventurer (Northern Territory) and Lifestyle Photographer (Melbourne, Victoria).
The campaign is supported by Destination NSW, Tourism NT, Tourism Victoria, Tourism Western Australia, Tourism and Events Queensland and South Australian Tourism Commission.
In addition a number of key commercial partners are supporting the campaign, including Virgin Australia, STA Travel, Citibank, DELL, IKEA, Sony Music and Monster.com.
The 18 ‘Best Jobs in the World’ finalists are:
Wildlife Caretaker (South Australia)
· Hsin Hsuan Hsieh, Taiwan
· Greg Snell, Canada
· Nick Tilley, USA
Chief Funster (New South Wales)
· Holly Easterbrook, England
· Brittany Macleod, USA
· Andrew Smith, USA
Park Ranger (Queensland)
· Elisa Detrez, France
· Chris Leung, Hong Kong
· Jo Muskus, Scotland
Taste Master (Western Australia)
· Rich Keam, England
· Rebecca Morris, USA
· Julian Button, Germany
Outback Adventurer (Northern Territory)
· Allan Dixon, Republic of Ireland
· Graham Freeman, USA
· Aude Mayans, France
Lifestyle Photographer (Melbourne, Victoria)
· Moska Najib, Afghanistan
· Marie Michiels, Belgium
· Roberto Seba, Brazil
Fast facts: ‘Best Jobs in the World’
· 6 dream jobs
· 18 finalists from 12 countries
· 620,000 entries submitted by 330,000 people from 196 countries
· 46,000 videos
For downloadable print and broadcast campaign materials visit the following link http://medianet.multimediarelease.com.au/bundles/199f65c8-6e27-4b28-9651-eef8f9595a8a
For further information contact:
Margo Field or Emma Humphreys at Tourism Australia on +44 207 438 4659 or mfield@tourism.australia.com; ehumphreys@tourism.australia.com or on twitter.com/AustraliaPRUK
