YOTEL � the world�s most radical hotel � will be showcased at this year�s World Travel Market in London in November.

An exact replica of the revolutionary hotel room is to be on display at the global business exhibition for the travel and tourism industry.

The hotel is the brainchild of well-known entrepreneur Simon Woodroffe who took his inspiration from British Airways first class and Japanese capsule hotels.

�YOTEL is simply giving travellers what they want�, said Mr. Woodroffe, who was the Business Lecturer at World Travel Market three years ago.

�People are bored with drab look-alike chains, cubbyhole-size urban hotel rooms and grimy bed-and-breakfasts. They want unique experiences at hotels and are ready to welcome features that surprise them."

YOTEL CEO Gerard Green takes up the story. �After three years and 150 drawings, YOTEL is finally where it wants to be�, said Gerard, who worked previously for Hyatt International, Marriott Hotels and Conran Restaurants.

�We believe it is one of the world�s most radical hotel concepts and will offer a solution to expensive and boring hotels around the globe, while also delivering a wake-up call to the industry.�

The special display will play an important role in World Travel Market�s focus on hotels at London ExCeL between Monday 14 - Thursday 17 November.

Fiona Jeffery, Group Exhibition Director, World Travel Market said that she was delighted that YOTEL had chosen this event to show the international industry this new concept in hotels.

�Simon Woodroffe�s Business Lecture at World Travel Market was extremely well received,� she said. �He has a fascinating business brain with the ability to think outside the box.

�We believe the YOTEL room will cause quite a stir at World Travel Market. Definitely not to be missed by delegates!�

Revolutionary Windows

The 10.5m� rooms feature everything from air conditioning, Sony flat screen television with an surreal sound speaker system and wi-fi to air conditioning, double rotating beds and an en-suite bathroom.

The revolutionary aspect of the rooms, however, is its windows, which are internal, rather than external. The windows look into corridors, which are in turn naturally lit through reflective mechanisms and channeling of light. This allows YOTEL to be introduced into locations where other hotels simply cannot � tricky central city sites, airports, even underground. The reduced land costs and savings can then be passed on to customers to offer a first class experience at an affordable price.

The company is quoting prices of �70 a night in central London.

The YOTEL mock-up bedroom can be seen close to the World Stage in the UK and Ireland area.

Hotel Focus

As part of this year�s spotlight on the meetings, conference and incentive travel sector on Tuesday 15 November, the hotel industry will come under fresh scrutiny with a keynote debate featuring senior management from major hotel groups.

The debate is scheduled to take place at the World Stage at 14.00 hrs.

-ends- 22 September 2005 For further media information telephone Jane Larcombe on +44(0)1892 785071 or email jane@janelarcombecommunications.com

WORLD TRAVEL MARKET PICTURE LIBRARY

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NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com