18 Oct 2005
The Westin Resort Macau has recently updated its fitness services and facilities to introduce the all-new WestinWORKOUT� Powered by Reebok.
�WestinWORKOUT� is the travel industry's most extensive fitness and wellness initiative ever". remarked Akram Touma, General Manager at The Westin Resort Macau.
WestinWORKOUT(SM) Powered by Reebok features new custom designed fitness facilities, fully equipped WestinWORKOUT Rooms that encourage guests to work out in the privacy of their room using a variety of advanced cardio and strength equipment, and a Reebok-designed workout regimen for travelers.
"WestinWORKOUT exhibits our continuous quest to improve our guests' experiences from point they check-in to check-out�, added Akram
The all-new WestinWORKOUT� program will feature the following initiatives:
a) WestinWORKOUT Powered by Reebok gym b) WestinWORKOUT� guest rooms c) RunWESTIN with WestinWORKOUT Running Maps & Towels+Water
a) WestinWORKOUT� gym Inspired by upscale health clubs, WestinWORKOUT� Gym will feature treadmills, upright bikes, recumbent bikes, steppers, elliptical trainers as well as leg extension, leg curl, shoulder press, lat pulldown and chest machines, free weights and Cardio Theater - personal viewing screens and sound systems on all cardio equipment).
In addition, The Westin Resort Macau has developed a series of signature fitness and wellness programs, eg. Aqua Aerobics in the resort�s garden pool, yoga class, Pilates, Tai Chi and Cardio Burn classes and more.
b) WestinWORKOUT� guest rooms De-kink your body and mind in the privacy and comfort of your guestroom overlooking scenic Hac Sa beach and Coloane National Park. Each WestinWORKOUT� guest room features either a Life Fitness Treadmill or a Reebok Tomahawk XL Indoor Cycle, and Reebok Core Training Zone - a unique center created to improve strength, flexibility, balance and aerobic conditioning. Reebok Core Training Zone is outfitted with special equipment including Core Boards, medicine balls, stability balls and resistance tubing
The experts at Reebok University, including acclaimed fitness expert Lisa Wheeler, also developed an in-room yoga and Pilates inspired regimen that guests can do in their room. This specially designed in-room workout was developed to de-kink the traveler�s body and relax the mind and is available in all Westin guestrooms on the brand�s custom TV channel.
"We know that two-thirds of travelers want to work out while on the road yet most of them don't make it to the gym," said Akram Touma, General Manager for The Westin Resort Macau. �With WestinWORKOUT Rooms, hotel guests are now able to fit their regular cardio, strength training, or exercise routines into their hectic travel schedules with the added luxury of a private workout at any time, ideal for frequent business travelers or anyone wanting to embrace the benefits of fitness and wellness.�
c) RunWESTIN with WestinWORKOUT� Running Map In addition, Westin has partnered with Rodale Press' renowned Runner's World magazine to design certified WestinWORKOUT Runner's World Maps that outline recommended three and five-mile Power Nature Walk routes at Coloane National Park next to the resort. These handy pocket-sized maps contain suggested routes, level of difficulty and local points of interest. RunWESTIN concierges offer a complimentary twice-weekly program offering guided, scenic 5-mile walk through the rugged beauty of Coloane National Park .
"Most runners prefer the outdoors to get their run in but they're intimidated by an unfamiliar city. We've developed custom running maps for Westin resort that plots three and five mile courses from the hotel," said Andy Hersham, Publisher of Runner's World.
As a post workout treat, all guests will receive refreshing bottled water and towels to help them cool down following the scenic jaunt.
Stay energized with WestinWORKOUT
In conjunction with the launch of WestinWORKOUT, The Westin Resort Macau is introducing a special offer: �WestinWORKOUT Package� which includes accommodation in a WestinWORKOUT room, daily breakfast buffet for two, complimentary Reebok Fitness kit, complimentary usages of fitness facilities at Club Westin. Starting from HK$1570++, the package is available from 10th October till 31st December 2005 and is subject to availability, For reservation, please visit us at www.starwoodhotels.com/apworkout. More resort information is available at www.westin-macau.com
BACKGROUNDER
In 2005, Westin Hotels & Resorts has spent $12 million to build new fitness centers. Thousands of brand new treadmills, cycles, elliptical trainers, medicine balls, yoga mats and core boards have been installed in 53 new WestinWORKOUT� fitness facilities recently opened in Westin hotels in North America, Mexico and the Caribbean. Another 40 new fitness centers was debut in October 2005, primarily in Europe and Asia-Pacific. The WestinWORKOUT Powered by Reebok custom-designed fitness facilities feature state-of-the art equipment from Life Fitness�, Precor�, as well as Cardio Theater�, Reebok�-designed fitness regimens for travelers, and in-room yoga workout.
Reebok Helps Guests at Westin into Shape
Westin partnered with worldwide fitness leader Reebok to develop the travel industry�s most extensive fitness and wellness program. The sleek new fitness rooms are inspired by upscale health clubs and feature treadmills, upright bikes, recumbent bikes, steppers, elliptical trainers as well as leg extension, leg curl, shoulder press, lat pulldown and chest machines, free weights and Cardio Theater � a personal viewing screens and sound systems on all cardio equipment. Each fitness room also features a Reebok Core Training Zone, a unique center created to improve strength, flexibility, balance and aerobic conditioning and outfitted with special equipment by Reebok including Core Boards, medicine balls, stability balls and resistance tubing.
The fitness experts at Reebok University also developed 20-40-60-minute workouts exclusively for Westin guests. These complete body workouts target each major muscle group and can fit into the busy schedule of any business traveler. In addition, The Westin Resort Macau has developed signature fitness and wellness classes, eg. Aqua Aerobics in the resort�s garden pool, yoga class, pilates, Tai Chi and Cardio Burn classes
Survey Says Hotel Fitness Facilities Need to Shape Up
Why the focus on fitness? Ina survey* of 300 business travelers conducted by Lieberman Research Worldwide, 90% travelers surveyed exercise relives and 64% of the surveyed say that many hotel fitness rooms �seem like an afterthought,� and more than half the travelers (55%) decided not to use a hotel workout room because it was in such bad condition.
�Working out on the road is a priority for many travelers but hotels have typically cut corners in hotel workout rooms and we wanted to fix that,� said Akram Touma. �We want to improve our guests� lives so they feel better from check-in to check-out. Accomplishing that will build loyalty and clearly distinguish Westin from other hotels.� About Westin
About Westin Hotels & Resorts
Westin Hotels & Resorts, with 121 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. and was ranked �Highest in Guest Satisfaction Among Upscale Hotel Chains� in J.D. Power and Associates 2004 North America Hotel Guest Satisfaction StudySM.�
About Starwood Hotels & Resorts Worldwide, Inc
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 750 properties in more than 80 countries and 120,000 employees at its owned and managed properties. With internationally renowned brands, Starwood� corporation is a fully integrated owner, operator and franchisor of hotels and resorts including: St. Regis�, The Luxury Collection�, Sheraton�, Westin�, Four Points� by Sheraton, and W�, Hotels and Resorts as well as Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit
About Rebook International Ltd
Reebok International Ltd., headquartered in Canton, MA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman Brands and footwear under the Polo Ralph Lauren Brand. Sales for 2003 totalled approximately $3.5 billion.
*About the Survey Participation
Survey participants � 150 men and 150 women � had stayed at least two consecutive nights at a hotel in the past year and exercised while on a business trip. In practice, most respondents stayed many more nights than the qualifying threshold, many of them over 10 nights in the past year. The telephone interviewing was conducted during the period September 2 to 15, 2003. With a sample this size (n==300) results have a margin of error attributable to sample size of +/- 6 percentage points on totals. Smaller subgroups therefore have higher margins of error.
Media Contact: Eric Chan Email: eric.chan@westin.com Ph: +853 871 111