Today, The Westin Bund Center Shanghai unveiled the next stage of the year-long Westin Well-Being Movement with the announcement of a new nutrition-focused offering, The Westin Eat Well Menu for Kids, in partnership with SuperChefs™.

As an advocate for wellness and healthy eating, Westin teamed up with SuperChefs, a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on the importance and the fun of eating smart, to create The Westin Eat Well Menu for Kids. The extensive new menu, which is currently available at The Westin Bund Center Shanghai, includes eight signature dishes created and tested by kids, receiving a stamp of approval from notoriously finicky eaters.

“We are delighted to introduce this exciting new culinary initiative to our younger guests in Shanghai. The Westin Eat Well Menu for Kids engages children by allowing them to actually play with their food, providing a sense of discovery while imparting the value of healthy eating,” said Andreas Trauttmansdorff, General Manager of The Westin Bund Center Shanghai. “For many parents they no longer need to 'bribe' or offer a special treat to their young ones in exchange for eating something healthy,” he added with a smile. Furthermore, “The Eat Well and Happy Family” activity was held at the hotel's Diamond Ballroom, featuring a variety of kids' interactive sessions including a cooking class and superfood mini-games, delivering the idea of “Superfood” and “The Westin Eat Well Menu for Kids” to the media, guests and their kids who attended and enjoyed the activities.

In addition to the newly launched The Westin Eat Well Menu for Kids offered in every restaurant at The Westin Bund Center Shanghai, the hotel is also offering a kid-friendly lunch every Saturday at Prego restaurant. “La Famiglia” is a traditional Italian family lunch that promotes simplicity, respect for good produce and generous portions. The family lunch starts with a shared antipasto platter, a hearty soup, and a choice of either a pasta dish or pizza. The main course, a mixed grill to share is followed by a cool sorbet selection. To ensure the little ones enjoy the family lunch just as much as the adults, a Kid's Corner with toys, cartoons, games and food is available in Prego's private room. Prices are RMB 168 net per adult and RMB 98 net per child (under 12). Kids under 4 dine for free.

Kid-Tested Menus Puts the Fun into Healthy Eating

The Westin Eat Well Menu for Kids demonstrates The Westin Bund Center Shanghai's dedication to the well-being of its guests – big and small – by now offering a menu fully dedicated to healthy options for kids at its hotels around the world. The Westin Eat Well Menu for Kids engages children through a colorful, playful menu placemat filled with inventive dishes like Build Your Own Fruit Crepes that allow kids to actually play with their food, providing a sense of discovery while imparting the value of healthy eating.  The new kids' menu features a vibrant array of healthful, tasty dishes such as Build Your Own Salmon Niçoise Salad that were created and tested by SuperChefs kids.  Each menu placemat is complete with games like “word scrambles” for kids to solve while enjoying their Baby Spinach & Cheese Omelet and educational tidbits on what makes certain foods “super.” In partnership with SuperChefs Creator and Founder Dr. Greg Chang, SuperChefs Advisory Board member and Yale Wellness Manager Lisa Kimmel, and their staff of professional chefs and educators, the new menus were developed to help teach the essentials of balanced nutrition and food preparation.
 

More Than 50% of Parents Concerned about Healthy Food Options on the Road

Increasingly, guests are concerned not only for their own well-being but that of their children as well. According to the brand's well-being survey conducted earlier this year, when it comes to food options while traveling, more than half of respondents are most concerned about the limited access to healthy food options and 41% of parents are concerned about gaining weight while on the road due to the limited healthy food options.  And how do parents get their little ones to eat their veggies? One third of those surveyed bribe their children by giving them access to TV or smartphones and 30% offer a special sweet treat in exchange for eating a healthy meal.  The Westin Eat Well Menu for Kids was designed to combat the challenges parents face, arming them with a seamless way to provide kids with a wholesome, delicious meal. 

The Business of Eating Well

In addition to the new partnerships and programming with SuperChefs and The Juicery, Westin has also appointed its next expert to the Westin Well-Being Council. Leading the charge of providing insightful and informational content surrounding the brand's “Eat Well” pillar is Ashley Koff, RD.  An internationally-renowned dietician, Koff is dedicated to imparting the value of quality nutrition choices in achieving optimal health.  The Westin Well-being Council is a diverse advisory board composed of renowned thought leaders, each of whom aligns with a specific wellness brand pillar. Ashley joins Council members Andy Puddicombe, Headspace Co-Founder and mediation expert, and media mogul Arianna Huffington in guiding and inspiring new initiatives, leveraging proprietary research to inform and introduce new programs throughout the year.

For more information on The Westin Eat Well Menu for Kids and The Westin Bund Center Shanghai, please visit www.westinshanghai.com.

About The Hotel

Just a stroll away is the magnificent Bund architectural site and waterfront. Yu garden, a 400-year-old classical Chinese garden and the popular pedestrian shopping precinct on Nanjing Road are also within short walking distance. Lujiazhui Financial District is a mere 10-minute taxi ride away. Guests will be pleasantly delighted on arrival with the grand atrium lobby featuring a striking cantilevered glass staircase inlaid with delicate rice paper and beautiful soft-glow lighting. With 570 tastefully-decorated guest rooms and suites offered in two towers, other services and facilities include restaurants serving Asian, Italian and international favorites including the city's famous Sunday Brunch, a Westin Workout fitness centre with indoor swimming pool and Banyan Tree Spa.

The Westin Bund Center Shanghai is located at 88 Henan Middle Road, Shanghai 200002, China. Tel: (86 21) 6335 1888.

About SuperChefs

SuperChefs Entertainment Inc. is a company dedicated to teaching kids invaluable cooking skills and promoting healthy eating habits by focusing our animated characters, the SuperChefs of the Universe, on entertaining and educating young children, in all forms of media, about the power and the fun that comes from the joy of cooking, eating nutritious foods, daily exercise and the lifelong impact they can have on their lives. SuperChefs is guided by international experts in the healthcare, culinary, entertainment and academic world and owns the SuperChefs brands, including The Super Chefs of the Universe, a program for younger children aged 4-8 years designed with a 'super hero' theme.  The SuperChefs, Mira, Spicer, Coco, Potpan, Wrapper and Mixer try to save the universe from the evil Deep Fry and his gang of fast food fiends. Dr. Greg's SuperChefs Cookery for Kids program is a hands on cooking program designed for kids 8-12 years where “Kids get Cooking!'” Programs are run by the SuperChefs Cookery for Kids Society in schools, community centres, resorts, summer camps and culinary events across North America in partnership with many corporations, government agencies and NGOs. The goal of SuperChefs Entertainment Inc. is to help support the non-profit efforts of the SuperChefs Cookery Society. For more information www.superchefs.tv

About Westin Hotels & Resorts

Westin Hotels & Resorts offers innovative programs that transform every aspect of a stay into a revitalizing experience. All Westin signature services – like the Heavenly Bed®, delicious SuperFoodsRx® and WestinWORKOUT® studio – have been designed with the guests' well-being in mind. Westin hotels, with more than 190 hotels and resorts in nearly 40 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries and 181,400 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest® (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.