Australia's new hotel brand, TRIBE Hotel Group (TRIBE), is focused on giving guests everything they need and nothing they don't, in a space that is intelligent and sophisticated with high-end design.

Instead of being something to everyone, TRIBE has been created for tech savvy design lovers and urban explorers, who are meticulous when it comes to where they stay and prudent about what they pay. The result is a hotel that is as stylish as it smart.

Its first location, TRIBE Perth is a nine-storey 126 room hotel in West Perth - next to Kings Park - that will launch on Tuesday, 16 May 2017, with interiors by award-winning architect and interior designer Travis Walton; architecture by Idle Architecture Studio; and brand campaigns shot by Nicole Bentley.

TRIBE Perth has highly functional rooms and shared spaces that are luxurious and contemporary, with cutting edge technology, entertainment and office facilities as standard. Gone are out-dated and unwanted services, inefficient check-in and checkouts, overpriced mini bars and restaurants and room service.

Its luxurious and contemporary living areas – styled by Walton in collaboration with celebrated art director Marsha Golemac – are part collaborative workspace, part social club featuring break out spaces, lounges, an outdoor courtyard and TRIBE Foods. Design details include: lighting by Tom Dixon, Moroso feature chairs, Jean-Paul Gaultier cushions, Febrik upholstered sofas, and an impressively curated collection of work by Australian contemporary artists.

Walton has cleverly crafted the rooms to complement the unique and innovative living areas, all complete with free Wi-Fi, signature queen beds with a custom designed bed base to allow for 'out of the way storage', floor-to-ceiling windows and blackout blinds, and amenities including Nespresso pods and T2. Bathrooms feature rain showers and Kevin Murphy shower products.

With modern travellers in mind, rooms include smart TVs, Bluetooth digital radios and alarm clocks, a digital reading collection, and free movies on demand, while the common areas offer printing via smartphone streaming, guest iMacs and plug and play GPO and USB outlets throughout.

TRIBE Foods - a café by day and bar by night – will feature menus created by Tobie Puttock (River Café, Fifteen Restaurant) that will have a focus on sustainability, seasonality and ethical eating. Always fully stocked with refreshments and foods to fuel the body, guests can choose what works for them - eat together or alone; gorge or 'grab and go' the express way.

As Australia's first integrated modular design hotel, TRIBE sets itself apart from traditional accommodation by using a contemporary modular design and construction method comprising pre-fabricated guest rooms with sophisticated essentials for the modern traveller.

TRIBE founder Mark Peters is a pioneer in modular construction and a specialist hotel developer. His vision was to create an entirely new category of design hotels in Australia, with the view to expand globally.

“The contemporary traveller no longer checks into a hotel, they check in to a destination, that's why when we created TRIBE we re-evaluated the hotel model to prioritise the benefits they would want.

“We've focused on what matters so that we don't pass on costs to our guests for the things that don't, by paring back and refining our offering and using cost effective and smart modular construction we're able to share significant savings with our guests, making TRIBE an aspirational space at an accessible price,” says Peters.

Expansion plans are already well underway with new TRIBE hotel sites acquired in Adelaide, Hobart and Melbourne, and intentions to expand internationally over the next 10 years.

Created with an international cast of business travellers and urban explorers in mind, TRIBE is set to be a hotly anticipated new offering in the Australian hotel landscape. 

Rooms start from $199 per night*.

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Notes to editors:
*Conditions apply, subject to availability. Block-out dates and other restrictions may apply.

About TRIBE Hotel Group
As Australia's first integrated modular hotel pioneer, TRIBE Hotel Group is an innovative build-smart concept, founded by specialist hospitality and modular player, Mark Peters.

TRIBE Hotel Group sets a new benchmark by offering design-driven contemporary accommodation at an affordable price in thriving and central locations. Its partnership with Mantra Group will see the leading hotel operator manage TRIBE's first project in Perth from May 2017 with future plans to open additional sites in Adelaide, Hobart and Melbourne. Tribe Hotel Group is a joint venture between founders Mark and Melissa Peters together with Salta Properties and Victor Smorgon Group.

Website: www.tribehotels.com.au
Find us on Facebook, Twitter and Instagram posting as @tribe_hotels and join in the conversation on social by using #TRIBE_hotels

About TRIBE Perth
TRIBE Perth is an edited hotel experience made for an international cast of frequent travellers who want something more. With no out-of-date services, hotel clichés or hidden extras and designer driven highly functional rooms that are luxurious and unique, it appeals to tech savvy, smart, luxury lovers with an appreciation for affordability.

Website: www.tribehotels.com.au/hotels/tribe-perth
Address: 4 Walker Avenue, West Perth, WA 6005, Australia
Email: stayinperth@tribehotels.com.au

About Mantra Group
Mantra Group is the leading Australian-based hotel and resort operator.  Mantra Group's portfolio consists of 127 properties with more than 21,000 rooms in properties under management, across Australia, New Zealand, Indonesia and Hawaii. Operating three well-known and trusted brands – Peppers, Mantra and BreakFree - Mantra Group operates the second largest network of accommodation properties in Australia (by room number). The Group is positioned to offer both leisure and business style accommodation ranging from full-service city hotels and self-contained apartments to luxury resorts and retreats. The Group successfully listed on the ASX in June 2014 and in its first year as a public company was elevated to the ASX 200.

Websites: www.mantragroup.com.au; www.peppers.com.au; www.mantra.com.au ; www.breakfree.com.au

For media enquiry please contact:
Vanessa Hollidge | Reymond Communications
E: Vanessa@reymondcommunications.com.au
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