The second annual TravMedia Summit took place last week at the Sofitel Sydney Darling Harbour. The Summit brings together Australia and New Zealand's most influential thought leaders in tourism for a full-day symposium.

230 travel industry professionals attended the TravMedia Summit to hear an unrivalled line-up of speakers including editors, PR leaders and travel writers inspire new ideas, share insights and discuss the trends and challenges affecting our industry.

Nick Wayland, TravMedia's CEO and Founder said, “Our aim of The TravMedia Summit is to create a platform to share ideas, learn from leaders and each other and be inspired to improve communications within the travel industry.

We want to upskill the market by sharing the collective knowledge of our TravMedia industry leaders with the wider community.

We worked hard to top last year's line-up of speakers, bringing in Barry Neild, Global Editor of CNN Travel, along with Joanna Hunkin of Gourmet Traveller and Kirsten Galliot of Qantas Magazine and Travel Insider to share insights on the way their publications are connecting with the industry.” 

The program featured a series of discussions covering topics such as press trips, what makes a headline stand out, the elements of good storytelling and much more.

The day also featured two highly-engaging panel sessions with top editors and PR professionals to discuss insights into PR in the next decade, what travel editors are looking for and how the industry can collaborate more effectively.

The Summit was held at The Sofitel Sydney Darling Harbour over an eight-hour period followed by networking drinks for delegates to come together and discuss the day's learnings and forge stronger relationships with media and like-minded industry professionals.

Full line-up of media speakers included:

Barry Neild, Global Editor of CNN Travel

Georgia Rickard, Editor at large of Virgin Australia

Rob McFarland, Freelance Travel Writer

Catherine Marshall, Award-Winning Travel Writer

Kirsten Galliott, Editor in Chief of Qantas Magazine and Travel Insider

Julia Zaetta, Editor in Chief of Better Homes and Gardens

Joanna Hunkin, Editor of Gourmet Traveller

Justin Jamieson, Managing Director of Grin Creative

Full line-up of publicist speakers included:

Emma Sturgiss, Global Manager- PR, Broadcast and Advocacy at Tourism Australia

Amanda Bolger, Head of PR and Publicity at Qantas

Gaynor Reid, Vice President Communications & CSR, Asia Pacific at Accor

Sarah Anderson, Founder and Managing Director at GTI Tourism

Jo Palmer, Managing Director at Gate 7

Kim McKay, Director at KlickX

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EDITORS NOTES 

Celebrating its 20th anniversary, TravMedia is recognised as the travel industry's only global media network. Founded by Nick Wayland, TravMedia is now established in nine countries, serviced by twelve offices, and connects over 45,000 travel professionals including 25,000 editors, journalists and influencers in all corners of the world. 

For more information and to register for The TravMedia Summit 2021 visit https://travmedia.com/summit or email aus@travmedia.com. To arrange an interview or additional information about The TravMedia Summit Australia 2020 please contact Blake Riddington at blake.riddington@travmedia.com.

Registration for The TravMedia Summit Australia 2021 will open August 1st 2020.