Singapore 17 October 2022 - The TravMedia Summit Asia 2022, presented in partnership with Tourism Australia, brought together more than 150 tourism brands, travel writers, editors, influencers and broadcast journalists from across Asia Pacific for an incredible day of networking, learning and development. As the industry continues to rebound after a difficult two years, the TravMedia Summit is helping the industry grow by discussing the challenges and opportunities available as the world opens.

The Summit presenters delved into some of the key topics that travel writers and travel brands need to know as the industry grapples with surging demand in the face of staff shortages, concerns for the environment and the fast-changing media landscape.

"We are proud to bring together some of the best operators in tourism and the media to share their expertise and discuss new trends and tips as we build a better travel industry together," said Nick Wayland, Founder and CEO Of TravMedia. "The TravMedia Summit is our way to help our clients recover more quickly by collectively sharing insights, examples and best practices."

Keynote speaker Gary Bowerman, one of Asia's most renowned travel analysts, on-air hosts and authors, discussed Rethinking the Travel & Lifestyle Economy, outlining the latest trends and explaining how travel brands can capitalise on changing consumer perceptions and the evolving travel and lifestyle economy.

The day started with a panel on The Perfect Pitch – how to pitch to the region's best travel editors, whether you are a freelance writer or a PR trying to get your story featured. Ideas were shared by Kelli Armstrong, Managing Editor, ESCAPE; Shivya Nath, award-winning Travel Blogger, The Shooting Star; and Mavis Teo, Freelance Travel Writer for many of Asia's top travel publications and Editor-at-Large for Prestige Singapore.

Choy Teh, a passionate leader in sustainable tourism, led a thought-provoking panel on Sustainable Tourism – what brands can do to protect people and the planet better. She was joined by Lilit Marcus, Editor, CNN Travel; Mark Olsen, CEO, Tourism Tropical North Queensland; Penny Rafferty, Executive Chair, Luxury Lodges of Australia; and Angelique Teo, Radio Personality on ONE FM 91.3's The Big Show.

The Slam with Travel Editors panel saw Ellie Cobb, Senior Journalist, BBC Travel; Christopher Hill, Editor-in-chief, DestinAsian;  Siew Hua Lee, Travel Editor, The Straits Times; and Aindrila Mitra, Editor-in-chief, Travel + Leisure India and South Asia share what stories editors are looking for and how to get more coverage.

The day wrapped up with a PR Panel led by the highly respected communications expert Gaynor Reid, on Future Proofing your PR team in Uncertain times –the changing role of PR in an ever-changing media landscape. Gaynor was joined by Vivian Koh, Area Director of Public Relations & Marketing Communications, Asia- Pacific, Four Seasons Hotels and Resorts; Esther Ng, SEA PR & Communications Manager, Tourism Australia; Victoria Sertic, Vice President Marketing & Communications, Accor Southeast Asia, Japan, South Korea; and Agatha Yap, Marketing Chief, Scoot Airlines.

The Summit concluded with Networking Drinks At Raffles Courtyard, hosted by Raffles Singapore.

The TravMedia Summit was held on the first day of the two-day event International Media Marketplace, Asia's number one media networking event for the travel industry.

"The TravMedia Summit is one of the best ways I know to be inspired by what our peers are doing and to learn new trends and opportunities to help us grow and develop our teams," said Stephen Howard, Group Director of Marketing at Ovolo Hotels. "Being away from the office and in front of some of the best minds in the industry always leads to light bulb moments, and I always come away with new ideas to implement." 

International Media Marketplace and The TravMedia Summit events are also held annually in Australia, France, Germany, North America, and the UK, connecting travel writers and travel brands globally.

TravMedia provides global travel newsfeeds and connects over 25,000 travel media and more than 20,000 travel brand PRs around the world via an online newsroom, press release distribution, events, Journalist Alerts and daily industry updates.

To learn more and register for TravMedia, visit travmedia.com

For more information and registration for IMM 2023 events, visit www.travmedia.com/imm or email asia@travmedia.com. 

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For more information, please contact:

Julie Ott | Chief Marketing Officer
TravMedia Asia Acting Regional Director
Julie.Ott@travmedia.com 
WhatsApp +61 401 240 940

Gaynor Reid | IMM Asia Director of Communications
Gaynor.Reid@travmedia.com 
+65 9108 3577