The Travel Corporation (TTC) is excited to announce the revitalization of Old Town in Kissimmee, Fla. and its new website launch. Nearly three decades after its opening, the iconic shopping complex is being rejuvenated and developed into a major Central Florida destination featuring dozens of unique shops, dining options and family-friendly amusements. To highlight these developments, Old Town has simultaneously developed a compelling new website with a variety of user-friendly enhancements highlighting TTC's commitment to taking Old Town to a new level, both physically and digitally.

“We envision a new era for Old Town and its fine tenants that will solidify the property as one of central Florida's 'must see and must experience' iconic attractions,” said Brett Tollman, Chief Executive of TTC. "Every day reveals more progress and it's exciting for us to be a part of the emergence of a new era for Old Town and sharing that with area businesses, locals and tourists.”

True to its history, Old Town's weekly classic car cruises are a main attraction with lengthy parades of pre-1975 hot rods, street rods, and antiques. Live music, themed restaurants, an arcade and a variety of shopping is available for guests, as well as nightlife options and seasonal events. TTC's renovation that will total over $10 million includes the return of the Old Town Ferris wheel, a visitor favorite that was removed from the property in 2013, and a reimagined entertainment district stocked with new stores and restaurants, upgraded amenities and enhanced entertainment options including new family-friendly programming.

“All these enhancements and improvements exemplify Old Town's new tagline 'Happiness happens here,' which is also promoted on the website,” noted JLL Regional Marketing Manager Heather Levesque. “We are excited to bring that sentiment to life at Old Town.”

The new interactive website emphasizes visual storytelling and ease of use. The site is extremely mobile-friendly, with Old Town's primary experiences clearly defined and a heavily emphasized “How to Reach Us – Location, Parking, Hours.” Cheerful colors and family-friendly imagery show Old Town's impressive transformation into a vibrant shopping and entertainment district reminiscent of both the 1920's and 1950's. A “Community” section serves to expand upon the existing community and draw in a wider audience, featuring a blog, Social Section, Selfie Station, TripAdvisor Reviews and a newsletter sign-up to create ongoing engagement with visitors. 

An Events Calendar informs guests of Old Town's upcoming classic car cruises, live music and seasonal activities and is easily searchable with a month-by-month layout. Finally, an online Car Cruise Leaderboard allows car enthusiasts to stay up to date with the classic hot rods, street rods and other antique cars are topping Old Town's Leaderboard anytime, anywhere.

For more information, please contact Old Town at (407) 396-4888 or visit www.myoldtownusa.com. 

Connect with us on Facebook and Twitter and join the conversation using the hashtag #MyOldTownUSA.

About The Travel Corporation
The Travel Corporation (TTC) is a highly successful international travel group. Our philosophy is simple. To create enriching experiences for our travelers by combining an unbeatable mix of exceptional service and quality at great value. No matter what your taste, whether you are a family or a couple, a group or traveling solo – TTC offers something for everyone. Our multi-award-winning portfolio ranges from luxury hotels and boutique river cruises, to independent holiday package companies and a variety of guided travel experiences.

About JLL Retail

JLL's retail experts partner with retailers, investors and owner/operators with an extensive team of dedicated experts around the world. They understand the inherent complexities and variability associated with both the retail industry and increasingly complex capital markets. Its specialists are recognized for their independent and expert advice to clients, backed by industry-leading research that delivers maximum value. With leading in-depth knowledge of the local, regional and global market dynamics, JLL aims to truly partner with its clients for the entire lifecycle of an asset or lease. Its experts deliver clients maximum value that support and shape their investment, site selection and brand strategies.

JLL is the largest third party retail property manager in the United States with more than 1,000 centers, totaling 125 million square feet under management. The firm has more than 140 retail brokerage experts spanning more than 30 major markets, representing more than 900 retail clients. In 2015, JLL's Retail Group completed transaction management and portfolio optimization on 1,500+ leases, negotiated 500+ leases for retailers and 1,000+ leases for landlords and completed more than $2.7 billion of investment sales, dispositions and financing for investors.  For more news, videos and research from JLL's Retail Group please visit: www.jllretail.com.

About JLL

JLL (NYSE: JLL) is a professional services and investment management firm offering specialized real estate services to clients seeking increased value by owning, occupying and investing in real estate. With annual fee revenue of $4.7 billion and gross revenue of $5.4 billion, JLL has more than 230 corporate offices, operates in 80 countries and has a global workforce of approximately 58,000. On behalf of its clients, the firm provides management and real estate outsourcing services for a property portfolio of 3.4 billion square feet, or 316 million square meters, and completed $118 billion in sales, acquisitions and finance transactions in 2014. Its investment management business, LaSalle Investment Management, has $56.0 billion of real estate assets under management. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit www.jll.com.

About The TreadRight Foundation
Created as a joint initiative between TTC's family of brands, the TreadRight Foundation is a not-for-profit working to encourage sustainable tourism and ensure the environment, wildlife and communities we visit remain vibrant for generations to come. By providing grants to organizations that encourage sustainability in different destinations, the TreadRight Foundation hopes to maintain the natural attractions across the world that define each unique region.
 

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