80% of Brits now take an annual UK break
Cornwall our favourite place to visit

Ask someone where they’ve holidayed in the last three years and chances are they will say ‘in the UK’ according to a new study* which suggests the staycation is now a firm favourite for British families.
 

Figures released by cottages4you today reveal that the number of UK holidaymakers choosing a domestic break has remained at a steady 80 per cent since 2012 and looks set to continue. Only one in five of us still don’t consider staying in the UK a holiday.
 

Of those questioned, 68 per cent claimed that the Olympics and Jubilee celebrations hadn’t changed their opinion of the UK, suggesting our affection for the British break was already well established.
 

According to the poll, the most popular reason for holidaying at home was its affordability (43%), closely followed by a desire to explore the British countryside (41%). In third place was the ease of travelling (40%) with another 17 per cent admitting hidden airline costs had put them off overseas travel.
 

One in ten worried about the economic instability of Europe and 16 per cent said they were concerned about safety in some overseas locations.
 

Cornwall was crowned the UK’s favourite holiday destination, followed by the Lake District and Scotland. London came seventh with one in 10 planning to holiday there next year.
 

Announcing the findings, Nick Rudge, managing director at cottages4you said: “This is a great boost for domestic tourism with many families, now taking an annual British break, whether it’s their main summer holiday, or in addition to an overseas trip.
 

“There are plenty of reasons why a holiday at home appeals to us and with so many different locations in such a small area, it’s easy to keep exploring new places. Although a quarter of us believe the UK has everything you need for a holiday whatever the weather, 17 per cent of respondents said the high temperatures this summer had made them more likely to stay in the UK.”
 

Top 10 Places for a 2014 Staycation

1. Cornwall

2. Lake District

3. Scotland

4. Devon

5. Wales

6. Yorkshire Dales

7. London

8. Blackpool

9. Norfolk
10. Whitby
 

Cities Most Likely to Staycation in 2014

1. Edinburgh

2. Glasgow

3. Birmingham

4. Cardiff

5. Manchester

6. Southampton

7. Norwich

8. Nottingham

9. London
10. Leeds
 

Ends

*Survey of 1,000 people carried out by ‘Your Say Pays’ in October 2013 on behalf of cottages4you.
 

Notes to Editors

For more press information, images or example properties from cottages4you, please contact press@lucre.co.uk or speak to Hannah, Bogdan, Gemma, Faye, Shona or Katie on 0113 243 1117.

About cottages4you

cottages4you offers travellers over 13,000 holiday cottages and villas to choose from in England, Scotland, Wales, Ireland, France and Italy. cottages4you is part of Wyndham Vacation Rentals, the world’s largest professionally managed holiday rental business providing access to more than 100,000 properties in over 600 unique destinations worldwide, and a member of the Wyndham Worldwide (NYSE: WYN) family of brands.