26 Feb 2014
The Star Gets Kitted Out for Baseball

The Star

It's no secret that Sydney's The Star is a hot-spot for both tourists and Sydneysiders. With premium fine dining, prestige nightlife, live music, a state of the art theatre, world-class event centre and first-rate casino, it's little wonder that The Star has become Sydney's ultimate must-see destination.

But despite all that's on offer, there is one main attraction at The Star that people can't seem to get enough of - THE STAR sign. 

Installed along the main entrance on Pirrama Road during the property's $870 million refurbishment, the larger than life letters that spell out THE STAR have fast become the object of fascination with not only travellers, but also Sydney locals passing by on their lunch break or weekend walk.

In fact, it has now become somewhat of a rarity to see THE STAR sign without people draped over it posing for photos, or for the more adventurous, climbing on top of the letters for a very Instagram-worthy snap.

The ever-changing face of THE STAR sign has been keeping people intrigued and excited since its installation, with its colours, prints and themes changing according to events and activities across The Star and Sydney. 

The past few months have seen THE STAR sign change its façade in celebration of a variety of events including Valentine's Day, Sydney Festival, Chinese New Year, Christmas, the NRL finals series and Sydney Spring Racing Carnival.

And this week will see THE STAR sign will be kitted out in baseball theming for the arrival of the LA Dodgers and Arizona Diamondbacks for the Major League Baseball opening series in Sydney.

Quite fitting really, as Major League Baseball will literally be taking over The Star during this time. Both of The Star's five-star hotels, Astral Towers & Residences and The Darling, completely booked to capacity with baseballers.

The Star will also be playing host to a number of Major League Baseball events, including a media welcome at rooftop bar Sky Terrace for US journalists making the trip down under; as well as an exclusive welcome event for the baseball players, also on Sky Terrace. 

About The Star
The Star is Sydney's premium entertainment destination. The Star offers award-winning chefs and restaurants, luxury hotel accommodation and serviced apartments, a 16-room day spa, an international designer retail collection as well a world-class casino and international nightclub Marquee.  The $100 million Star Event Centre is a state-of-the art multi-use venue and has hosted more than 200 events since opening in January 2013, including The ACCTA Awards, The ARIA Awards, The Premiere of World War Z, charity events for the Starlight Foundation and Thomas Kelly Foundation and international talent such as Ricky Martin, Seal, Garbage, One Republic, Olly Murs, Jessica Mauboy and Alicia Keys. 

For more information or enquiries, visit www.star.com.au or call 1800 700 700. 


MEDIA CONTACT:
Kirsty Petrides, PR Executive - The Star 
Kirsty.Petrides@echoent.com.au or 02 9657 7787