This summer, the BRAND NEW LEGO® City Deep Sea collection will be making a special appearance at the SEA LIFE London Aquarium.

Intrepid adventurers can follow the fun trail with a free Deep Sea Explorer activity pack*, helping to find missing equipment hidden amongst the sharks, starfish and shoals of bright tropical fish. Visitors can search out all of the misplaced underwater kit and record their achievement in their Deep Sea Explorer Log Book.

Families will be able to get 'hands on' with in a LEGO build zone where they can learn about the beautiful creatures around them whilst building models of sea creatures. All creations will be displayed in the SEA LIFE London Aquarium 'Wall of Fame' until the end of the summer holidays, and all guests who complete a model will receive a goody bag.**

There's also an entire marine world to explore at the amazing south bank attraction, including piranha, penguins, rare giant Green Sea turtles, tropical fish, rays, crabs and jellyfish. 

The LEGO® City Deep Sea Experience will be held at all SEA LIFE centres nationwide, with ten selected sites including London hosting the exciting treasure hunt. Retail partner, Toys R Us will be supporting the LEGO City launch on their Facebook page by hosting a competition to win some cool new LEGO City Deep sea sets and an amazing family trip to the Sea Life centre in Sydney, Australia to snorkel with sharks. For more information and the full terms and conditions to the prizes visit www.facebook.com/toysrusuk.

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*Activity pack includes lanyard, fun facts, puzzles and trail card

**Goody bag includes stickers, certificate and LEGO Deep Sea Explorer mask.

GETTING THERE

• LEGO® City Trail – June 1 – August 30
• Booking website/phone line - www.visitsealife.com/london. 0871 663 1678.
• Open seven days a week from 10am with last entry at 6pm
• Prices start from £19.98 per adult and £14.41 per child for attraction tickets.

For further information please contact Tansy Ratcliffe – James/ Amy Williams at freerange communications on 020 7402 9966 or tansy@freerange.eu

Notes to Editors:

Top booking tip: Choose a SEA LIFE London Aquarium VIP Family Ticket (two adults, two children) and make a saving of over £30! This great value ticket is only £81 online and includes:

Admission to SEA LIFE London Aquarium

Beat the queues with Priority Entry

Flexible entry so you can visit at any time during your selected day

Official SEA LIFE Guidebook

Souvenir photo book worth £25.00

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).  

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort,  Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

About the LEGO Group

The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.

Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.

LEGO, the LEGO logo, the Minifigure, the brick and knob configuration are trademarks of the LEGO Group. © 2015 the LEGO Group.