In Shakespeare's 400th anniversary year, what better location to enjoy Hamlet than against the dramatic backdrop of Kronborg Castle in Helsingor (also known as Elsinore) in Denmark, which is where this most popular of Shakespeare's plays was set.  This year, from 1st – 21st August, the castle, which is now a UNESCO heritage site, is hosting its famous Shakespeare Festival with some of the world's leading theatre companies staging a number of Shakespearean productions.  Independent tailor-made tour operator Best Served Scandinavia [0207 664 2241, www.best-served.co.uk] offers a 'Best of Denmark with Small Danish Hotels' self drive holiday that includes two nights in Helsingor, staying at the Hotel & Casino Marienlyst, an attractive waterfront property dating back to 1901.  Prices start at £1255 per person, including return flights with Norwegian Airlines from London Gatwick to Copenhagen, car hire for 9 days and 10 nights accommodation on a b&b basis in the finest small Danish hotels.

If Hamlet isn't your thing, then the festival – which is the world's oldest Shakespeare festival – also features a great choice of other productions.  The Laurence Olivier Award-winning Cheek by Jowl company will be performing Measure for Measure, whilst Julius Caesar and The Two Gentlemen of Verona is being performed by the Globe's resident theatre troupe. 

As well as the two nights in Helsingor, the 11 day self drive holiday is the perfect way to explore the beauty of Denmark and takes in the country's main highlights, including Copenhagen, North Zealand (where Helsingor is located), North Jutland, with its unspoilt countryside and towns of Aarlborg, with its museums, galleries and cafés, and Skagen, with its lovely coastal setting, great seafood and artistic community. In addition to Kronborg, as you drive from Copenhagen to Helsingor along the wonderful coastline, there are several other castles including Fredriksborg Castle – the largest renaissance castle in Scandinavia and Fredesnsborg Palace, the Danish royal family's spring and autumn residence.  Accommodation throughout the holiday is in characterful small Danish hotels

All prices subject to availability and change.

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For further media information please contact: 

Nicole Walsh – pr@best-served.co.uk - 07771 554027 or Sarah Bolam – pr@best-served.co.uk – 07714 337756

About Best Served Scandinavia:

Founded in 2005, Best Served Scandinavia is an independent specialist tour operator offering tailor made holidays to Norway, Sweden, Finland, Denmark (including the Faroe Islands), Greenland and Iceland as well as selected holidays to Canada.  They offer a winter and a summer programme, with holidays ranging from short breaks to longer fly drives and cruise combinations. Offering the widest geographical range of any operator to the region, Best Served Scandinavia prides itself on its expert knowledge, with a team of specialists with extensive experience in the region. Accommodation is selected according to strict criteria and ranges from budget/simple three star properties to top of the range luxury and boutique hotels.