During 2013, foreign visitors to London increased by 20 per cent making it the world’s most popular destination. SWAROVSKI OPTIK, the global leader in high-quality and long-range optical devices, is therefore encouraging Brits to get out there and experience the best of London by enjoying a spot of urban exploring. February floods and freezing weather may have put locals off but as spring approaches, Brits should explore the hidden jewels of our great capital city that are often missed by the millions of foreigners visiting every year.

A pair of small, compact and foldable binoculars will allow urban explorers to discover places that normally stay hidden to the public. Take a peek into abandoned buildings and enclosed spaces and see urban art up close. Enjoy a breath-taking view on top of a crane or church tower. Binoculars help you to stay in the moment and really see what’s around you.

How to be an Urban Explorer… 5 Easy Steps

1. Dress warmly for the unreliable British weather. A compact umbrella is a must.
2.  Pack snacks and drinks in your bag so you can picnic at your favourite spot.
3.   Bring a CL Pocket along - these binoculars are compact and will fit easily in your pocket due to their small,  lightweight and foldable size.
4.   Explore the city and find an original destination. Here are four examples of some iconic London spots:

Southbank – Modern art, architecture, graffiti and the London Eye and that’s saying nothing of the unrivalled view across the Thames. 

Dating from 1076, the medieval architecture and turrets of the Tower of London have held captive some of the greatest monarchs, criminals and infamous personalities. What can you see if you look that little bit closer?

With views across the whole of the City and a noted observation point for London’s night sky, spend an evening stargazing at Hampstead Heath. 

Tour round Aldwych Tube Station: one of London's 18 "ghost stations" which has been used for film locations and is now available to tour during weekends with the London Transport Museum. The station was home to storage for the National Gallery during World War I and to the Elgin marbles during the Blitz in World War II.           

      5.   Enjoy! Use your binoculars to the max.


To purchase binoculars or for more information, visit www.swarovskioptik.com.

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SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes and optronic instruments are products of choice for demanding users. The company’s success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2012 was 117.6 million euros (2011: 100 million euros) and the export ratio is 91%. The company has over 800 employees.

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E: swarovskioptik@mccluskey.co.uk