Priceline.co.uk, one of the UK�s leading hotel reservation websites, today announces the launch of �PillowTalk� � a �word cluster� based on their customers� hotel reviews, which subsequent customers can use to narrow down and select the right property for them.

Priceline�s PillowTalk word cluster � or �word cloud� as the IT world has dubbed this breakthrough - features words of different sizes. The size of the word denotes how many times it has been used in reviews, thereby enabling browsers to quickly identify whether or not a hotel meets their requirements.

Based on over 270,000 independent guest reviews, covering over 11,000 European hotels, PillowTalkTM enables today�s busy consumers to quickly choose hotels from keywords. When some hotels have as many as 500 reviews, this allows people to select the comments most relevant to them.

To enter a comment on the site, you have to have booked the hotel through Priceline, which ensures that reviews are from genuine guests. In addition, prospective customers can see where the guest is from and whether they were, for example, a business traveller, a young couple or a mature couple.

Luke Errington, head of B2C marketing for Priceline Europe says: �PillowTalk offers a revolutionary new, fast and unbiased way to choose a hotel.

�The online travel market is constantly diversifying and improving. Priceline is leading the way in providing consumers with what they need � great deals combined with independent and impartial advice on accommodation, based on real-life experiences.� � Ends �

About priceline.co.uk

Priceline.co.uk is one of Europe�s fastest growing online travel reservation websites.

The site promotes over 11,000 hotels in 40 European countries, ranging from large chains to small family-run guesthouses and from B&Bs to five-star luxury resorts. Priceline.co.uk works closely with hotels in rural locations thereby offering its customers a hugely varied choice. Through building strong relationships directly with hotels, the company is also able to offer highly competitive rates.

Two innovative new features of the Priceline website are NYOP (Name Your Own Price) and PillowTalk. NYOP allows customers to bid for hotel rates, which can provide savings of up to 50%. PillowTalk enables customers to quickly identify their preferred hotel from a cluster of words � or �word cloud� � created from previous customers� reviews of each property, from a total of over 270,000 independent reviews on the site.

Priceline.co.uk is an extension of US company Priceline.com, a market-leading travel reservation website in North America.

In its 2005 Q3 financial results, Priceline.com reported strong results for Priceline Europe, which experienced high growth rates in traffic and bookings of $165 million - an organic growth rate of 75.5% compared to the same quarter in the previous year.

See the latest news at: www.rooster.co.uk/news Search, subscribe by news category, download photos and more

For further information please contact: Ryan Levitt, Rooster: tel: 44 (0) 20 7559 6620 email: ryan.Levitt@rooster.co.uk web: www.rooster.co.uk