05 May 2026
The New Fashion Circuit - Asian Cities Every Style Insider Should Know

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IHG Hotels & Resorts

Jakarta, Indonesia

If your style leans towards fluid tailoring, elevated modest wear, and culturally rooted design, it's time to visit Jakarta. 

Where to shop:

Pondok Indah Mall stands out as one of Jakarta's premier fashion destinations, offering a curated mix of international brands alongside leading Indonesian designers. It is a key space for discovering contemporary ready-to-wear to more elevated, design-led pieces. The mall also plays host to Jakarta Fashion Week, taking place from 26 October to 1 November 2026, further cementing its role at the centre of the city's fashion scene.

Where to stay:

InterContinental Jakarta Pondok Indah offers direct connectivity to Pondok Indah Mall, placing guests right at the heart of Jakarta's fashion landscape. As the venue for Jakarta Fashion Week, the mall becomes a central hub of activity during the season, making the hotel an especially strategic base for attending shows and staying close to the action. This seamless integration allows for effortless transitions between shopping, runway moments, and downtime. 

For a deeper reset, the hotel offers a wide range of spa treatments, designed to restore and rejuvenate so you remain refreshed and polished for your next fashion moment.

Make InterContinental Jakarta Pondok Indah your front row address.

 

Seoul, South Korea

If your style blends luxury with experimental edge, Seoul is your city. Driven by K-pop and youth culture, its fast-paced fashion scene thrives on a mix of high-end luxury, streetwear, minimalism and constant reinvention.

Where to shop:

Cheongdam, Apgujeong and Sinsa form Seoul's defining luxury spine within Gangnam, where flagship boutiques, heritage concept stores, and global maisons have long shaped the city's polished, high-fashion identity. Meanwhile, Seongsu, often referred to as “Seoul's Brooklyn”, is a hub of emerging designers, experimental labels, and immersive retail spaces, where constantly rotating pop-ups and concept stores quietly set the tone for the city's next wave of trends.

Where to stay:

voco Seoul Gangnam offers a stay within Seoul's most style defining district. Set near Garosu-gil and The Hyundai Apgujeong, it allows you to move seamlessly between luxury retail, emerging labels and concepts stores without breaking your rhythm.

True to the voco brand, the hotel reflects voco's warm and inviting personality, creating a comfortable space to slow down in between shopping moments. After a day navigating the crowds, retreat to your room for some well-earned me-time, soaking in a restorative Hinoki bath overlooking theGangnam skyline before heading out for your next fashion find.

Check in and dress the part at voco Seoul Gangnam.

 

Tokyo, Japan

Tokyo's fashion identity is shaped by the coexistence of avant-garde subcultures and refined minimalism, but what defines the city today is its growing focus on intentional dressing and craftsmanship. There is a noticeable shift towards quality over quantity, with consumers embracing archival-inspired pieces, precise tailoring, and understated luxury, while still leaving room for bold self-expression. 

Where to shop:

Omotesando caters to luxury shoppers with its architectural flagship stores and global maisons, while Daikanyama, often dubbed the Brooklyn of Tokyo, offers a curated mix of independent boutiques and concept stores for a more design-conscious crowd. Meanwhile, Shibuya anchors thecity's high-energy retail scene with a diverse range of fashionable brands. As the hub of Tokyo Fashion Week, held from 31 August to 5 September 2026, it stands out as one of the most dynamic districts to base yourself in.

Where to stay:

Hotel Indigo Tokyo Shibuya is located in the heart of Shibuya, placing you within immediate reach of Tokyo's most vibrant shopping scene and key fashion week venues. With Daikanyama just a short distance away, guests can easily explore both the city's trendsetting boutiques and its more refined retail enclaves.

Known as The World's Neighbourhood Hotel, Hotel Indigo brings the spirit of its surroundings to life that translates into a stay shaped by Shibuya's creative and fashion-forward pulse, feeling like a natural extension of your style journey.

And when it's time to step away from the crowds, retreat to your room for a more personal moment, where a curated selection of vinyl records pays homage to Shibuya's music culture. Borrow a vinyl player from the front desk and unwind to the sounds of the city, experiencing the rhythm and stories behind each track in your own way.

Make Hotel Indigo Tokyo Shibuya your fashion week base.

 

Kuala Lumpur, Malaysia

Prefer sharp tailoring, fluid silhouettes, and elevated modest wear? Discover Kuala Lumpur's popular fashion brands like as Saoi and Ghostboy, where storytelling and individuality take centre stage. 

Where to shop:

Pavilion Kuala Lumpur stands at the centre of the city's fashion landscape, offering a highly curated mix of international luxury brands, contemporary labels, and regional designers. The mall itself has become a destination for style spotting, attracting a well-dressed crowd that reflects the city's evolving fashion identity.

This energy peaks during Kuala Lumpur Fashion Week from 3 to 9 August at the Esplanade at KLCC Park, cementing the city's place as an emerging force on the regional fashion circuit.

Where to stay:

Located next The Exchange TRX, one of Kuala Lumpur's most sought-after retail destination, Kimpton Naluria Kuala Lumpur places you at centre of the city's evolving fashion scene. Just a 10-minute drive from the Esplanade at KLCC Park, the venue for Kuala Lumpur Fashion Week, and within easy reach of Pavilion Kuala Lumpur and Suria KLCC, the hotel is well-positioned for a fashion-focused itinerary. 

The hotel offers a refined yet relaxed retreat to recharge after a day of shows and shopping. At sundown, join the daily hosted social hour with complimentary drinks and chef's bites, the perfect setting to unwind, connect, and ease back into the city's style scene.

Arrive in style at Kimpton Naluria Kuala Lumpur.

 

Bangkok, Thailand

Love mixing streetwear with luxury and bold statement pieces? Bangkok is the place for you, where fashion is vibrant, experimental, and always evolving.

Where to shop:

The Siam and Ratchaprasong districts remain the epicentre of Bangkok fashion, offering a strong mix of global luxury houses and regional designers, attracting both fashion insiders and everyday trendsetters, making it one of Southeast Asia's most dynamic retail hubs.

Where to stay:

InterContinental Bangkok places you at the centre of Bangkok's fashion scene, just steps away from the city's most sought-after shopping destinations, including Siam Paragon and CentralWorld. Its prime location in Ratchaprasong allows for effortless transitions between luxury retail, emerging designer boutiques, and the city's vibrant street style pockets. 

After a day immersed in Bangkok's dynamic fashion landscape, return to the hotel for a moment of balance, whether unwinding with a restorative treatment at the spa or taking a refreshing dip in the pool, offering the perfect reset before stepping back into the city's ever-evolving style scene.

Indulge in a stay at InterContinental Bangkok that matches your fashionable energy.

 

Ho Chi Minh City, Vietnam

A fan of effortless street style with a tailored edge? Ho Chi Minh is the place for you to explore your personal style

Where to shop:

District 1 and District 3 form the heart of Ho Chi Minh City's fashion scene. Here, a mix of trendy local boutiques, concept stores, and tailoring houses create a vibrant retail landscape. From contemporary ready-to-wear pieces to custom-made designs, these districts offer a seamless blend of modern style and traditional craftsmanship, making them essential stops for fashion-focused travellers.

Where to stay:

Rêve Ho Chi Minh City, Vignette Collection reflects the creative pulse of the city through bold interiors and locally inspired design details. Just 10 minutes away from Vincom Center Dong Khoi, one of Saigon's key shopping destinations,  the hotel is also located near The New Playground, a popular hub for local streetwear and emerging brands, as well as boutique stores like Rue Miche that showcase the city's rising design talent.

When it's time to step away from the shopping scene, the hotel invites you to slow down and discover a quieter side of the city. Join the Le Cong Kieu Walking Tour, thoughtfully guided by the hotel, where art and history unfold along antique-lined streets leading to the Ho Chi Minh City Fine Arts Museum, ending with a Polaroid keepsake to capture the moment. Alternatively, retreat to the pool for a refreshing reset after a day immersed in Saigon's dynamic fashion landscape.

Stay in style with Rêve Ho Chi Minh City, Vignette Collection.