From 29 to 31 August, 2014, The Langham, Xintiandi, Shanghai launched its distinctive pink London taxi on a three-day expedition in Shanghai that turned heads and literally stopped traffic in the city.

Painted in iconic Langham pink, the taxi drove to key landmarks and shopping destinations in Shanghai carrying the mysterious Langham Lady and her Langham butler, who demonstrated British excellence by providing her with service in waiting and assisting with her shopping purchases. Both characters were donned in eye-catching pink ensembles and captured the attention of the many whom they passed.     

Whenever the pink taxi stopped, the Langham butler would open the door and show the Langham Lady out graciously. He would accompany her on the streets, into a boutique, restaurant or mall, carrying her goods and even pours her a glass of Champagne and holds up a parasol as she rests on a garden chair under the sun that is placed next to the pink taxi.

As the public crowded around them in curiosity, the Langham butler offered photo opportunities with them and encouraged them to send their photos to the hotel's official WeChat social media platform to have the opportunity to win Langham Xintiandi prizes comprising unique hotel experiences. This initiative had become talk of the town as photos that went viral on social media increased awareness of The Langham brand and successfully created a strong link for the brand to its appealing pink brand colour.

The Langham, Xintiandi, Shanghai introduced the British-style taxi chauffeur service to Shanghai in February 2014 to provide hotel guests with a unique option to travel around the city of Shanghai. Locally named Pinky or Fen Xiao Xiao (Little Pink) in Chinese, the pink taxi can comfortably carry up to five passengers with luggage. The taxi is robust in design and is renowned for longevity and ability to cover hundreds of thousands of miles during a lifetime of use. Currently available for check-in guests, these locations in the city can be accessed at RMB 50 per ride: Lujiazui district, Bund/Yu Gardens, People's Square/Nanjing Pedestrian Road, Jing'an Temple, Hengshan Road/Former French Concession.

The Langham, Xintiandi, Shanghai along with the flagship Langham, London, The Langham, Boston, The Langham, Chicago and The Langham, Melbourne, are home to the pink taxi.

For car reservations, please contact Concierge at: (86 21) 2330 2420

About The Langham, Xintiandi, Shanghai

Located in the elegant and lively Xintiandi district, the 24-storey luxury The Langham, Xintiandi is the flagship Langham property in China and features 357 elegant rooms including 23 suites with charming yet practical touches that have been a hallmark of The Langham since it was founded in 1865. The hotel offers the signature Chinese restaurant T'ang Court, the international all-day dining restaurant Cachet, the lifestyle bar XTD elevated, the Lobby Lounge that serves the signature Langham afternoon tea, the outdoor terrace Alfresco and the Martini Bar for evening drinks. Guests can also experience pampering treatments in Chuan Spa, the signature spa of The Langham that is based on the healing properties of Traditional Chinese Medicine, or relax in the indoor pool and 24-hour Health Club. The Langham, Xintiandi features a modern high-ceiling grand ballroom and an additional 8 large meeting spaces that can be tailored to high-level events and meetings.

About Langham Hospitality Group

As the wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Groupencompasses a family of distinctive hospitality brands which include hotels, residential serviced apartments, restaurants and spas, located on four continents. The Group currently owns and/or manages 19 hotels under The Langham, Langham Place, Eaton and 88 Xintiandibrands with more than 20 hotel projects currently either confirmed or in a developed stage of negotiation from China through Asia and India to the Middle East. For reservations, please contact a travel professional or access the website at www.langhamhotels.com.