The Italian National Tourist Board campaign “Make IT real” has officially been released in Australia and New Zealand

Sydney, November 1st, 2021

The Italian National Tourist Board has launched a groundbreaking campaign, promoting Italy as the ideal travel destination. With Australia finally opening its borders, the campaign comes at the perfect time to generate excitement around overseas travel.

“Make IT Real” encourages international holidaymakers to take a more adventurous step and explore what Italy has to offer in 2022. The Make IT Real campaign takes a humorous look at 'local' Italian experiences when compared to the 'real' experience in Italy itself, capitalising on how beloved Italian icons are already ingrained within our every life.

Create your Make it Real moment today! It's easy on the make IT real website.

Step 1: Take a short video clip

Step 2: Upload it to the “Make IT Real” website & choose your “Make IT Real” moment.

Step 3: Download it and share onto your social media.

The campaign, developed by Smith Brothers Media and implemented by The Wired Agency, has been launched on the 1st of November, 2021.