Following the success of last year�s inaugural airline conference at World Travel Market, the premier event for the global and tourism industry has again joined forces with Airline Business to run a two day conference entitled �The Future of Air Travel: Transformation�. Taking place at World Travel Market on Monday 8 and Tuesday 9 November at ExCeL, Docklands, the conference, in partnership with leading technology supplier Amadeus, sees leading players from the sector debating the future of air transport in a highly competitive sector. �This conference takes place at a time of major transformation for the airline sector�, says Kevin O�Toole, editor of Airline Business. �As we come to the end of 2004 it is an appropriate time to bring together airline presidents to discuss the key issues of the day. How are mainline carriers responding to the challenges of their low cost rivals? Will web sales continue to put pressure on traditional distribution channels? With changing consumer patterns, the advent of low cost competitors and internet booking channels what is the future of leisure travel in a low cost world?�

Fiona Jeffery, World Travel Market Group Exhibition Director comments: �This conference continues to highlight the importance World Travel Market places on the airline industry. It offers a rare opportunity for all those involved in the travel and tourism industry to hear from those in the know how future trends may affect their businesses. If last year�s conference is anything to go by it looks set to be one of the highlights of this year�s event. The Future of Air Travel 2004: Transformation Monday 8 November The Platinum Conference Centre From 9.30 Registration 10.30 � 12.50 Executive Session: Transforming the Business 10.30 � 11.20 Chairman�s introduction Markets in transformation: Europe, North America, Asia 11.20 � 11.50 Coffee break 11.50 � 13.00 The challenge ahead The mainline challenge Low cost evolution The role of the alliance 13.00 � 14.30 Lunch 14.30 � 17.30 Session 2: New Dynamics of Distribution 14.30 � 15.30 Chairman�s introduction New models for distribution A carrier�s perspective A travel manager/buyers view 15.30 � 16.00 Coffee break 16.00 � 17.00 State of play for online distribution Online lessons from the USA A new view of the value chain Panel Q & A 18.30 � 19.15 Cocktail reception hosted by Amadeus Tuesday 9 November The Platinum Conference Centre From 10.00 Registration 10.30 � 13.00 Session 3: Leisure travel in a low cost world 10.30 � 11.20 Chairman�s introduction The expansion of low cost Response from Europe�s travel giants Recapturing the leisure traveller 11.20 � 11.40 Coffee break 11.40 � 12.45 Changing travel patterns 14.30 � 17.30 Open Session: New initiatives This session is open to any WTM delegate, with priority seating for those who have attended the morning session Delegate Fees �220 single session; �420 for two sessions and �520 for three sessions plus VAT To book contact angela.jones@rbi.co.uk -ends-

For further information telephone Simon Greenbury on +44 (0) 20 8441 3773 or email simon@janelarcombecommunications.com The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004. WORLD TRAVEL MARKET PICTURE LIBRARY � High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. � Log on to www.wtmlondon.com � Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system. NOTES TO EDITORS 1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year. 2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools. 3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME). 4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com