HONG KONG April 28, 2021 - Rapidly-growing Asian-based hospitality and tourism marketing company, The Delivering Group (TDG), has further expanded its global reach with the appointment of London-based Ali Powell as Director, UK & Europe.

An experienced leader in the hospitality and services sectors, Ali founded Commercial Acceleration in 2017 to help businesses flourish through optimising sales, marketing and revenue opportunities. Ali has a proven track record in diagnosing business issues and leading commercial transformations, which dovetails perfectly with TDG's offerings. Prior to setting up her consultancy, Ali had senior management roles with global brands such as the IHG group and Hilton.

The Delivering Group co-founder and director Mark Simmons said he was delighted to welcome Ali, a former Businesswoman of the Year, onboard as a director of TDG. “Ali is very well connected with the industry across the UK and Europe and we're keen to tap into her expertise in sales and marketing to complement the suite of management services we currently provide our clients.”

Mark said the appointment of Commercial Acceleration rounded out the TDG global team, currently based in Asia Pacific, Greater China and North America.

Ali said she was pleased to be joining such an impressive team of experts in the hospitality and leisure space and excited to be able to bring the right solutions to hotel owners, developers and operators internationally. ”After spending the first 20 years of my life in Hong Kong, I still feel very connected to Asia and this is a great opportunity to help an Asian-founded business expand into the UK and European markets.”

The strategic appointment is the latest move by The Delivering Group to form a powerful coalition of sales, marketing, PR, digital, distribution solutions providers to help the travel and hospitality sector recover from the debilitating impact of the COVID-19 pandemic. Beyond its own team of industry experts, TDG partners with leading players such as AI chat specialist HiJiffy, technology consultancy CUBE, tailor-made online booking experts Book Tech and hotel management company Valor Hospitality and many more.

Mark, who co-founded The Delivering Group with experienced industry leaders Joe Cauchi and Mike Yates, said many hospitality and tourism companies have been struggling with the challenge of sourcing the right partners for their business when there were so many different suppliers and platforms to choose from.

“Now we have a friendly, affordable and highly efficient one-stop-shop for hotel management companies, owners and developers to connect with the leading players in everything from contract and revenue management to sales and marketing, strategy and representation, AI solutions, digital marketing and customer engagement – The Delivering Group and our Affiliate Partners.”

For media inquiries, please contact:

Ali Powell, Founder and CEO, Commercial Acceleration
ali.powell@deliveringgroup.com

Mark Simmons, Director, The Delivering Group
mark.simmons@deliveringgroup.com

For more information, please go to:
www.deliveringgroup.com